How to show Google’s brand
Using Google’s visual brand elements
This guidance is meant for anyone looking to use Google's brand in their work. If your company has an official partnership, make sure you’re signed into the Partner Marketing Hub for more detailed guidance and assets.
When we refer to Google branding or trademarks, it doesn’t just mean the Google logo. Google branding refers to all representations of Google's business, products, or programs.
The most important rule for using Google branding is that Google’s role should always be presented accurately – both in what your content says, and how it looks.
Make it look like your own brand.
It should be clear – through your messaging and visuals – that the work is coming from you, not from Google.
Never overstate Google’s role.
Don’t give any reason to believe that Google is partnering with or endorsing your brand when we’re not.
Logos and icons
We have two logos: the Google logo (also called a wordmark) and the Google G. We use these to represent Google.
We also have several different brand elements that sometimes get referred to as logos, but mean something else. For example, Google has product icons to represent specific Google products, instead of Google as a whole.
The Google logo
The Google logo is what shows up on our homepage, and it’s how people recognize us. Remember, you should never use Google's logo to imply Google's endorsement or unofficial involvement.
Use the Google logo to refer to Google (the company). For example, you can use it in news articles or classroom teaching materials – so long as it's not being used for marketing or business purposes.
Don't use the Google logo in marketing materials for a business or to imply endorsement from Google. (If your business has a co-branding relationship with Google, sign into your Partner Marketing Hub account to see partnership or sponsorship guidelines.)
Use the full-color Google logo whenever possible. Stick to white or black backgrounds so the Google colors look correct.
Don’t combine your logo with Google’s or modify the Google logo in any way.
Keep enough clear space around the Google logo. Use the width of the G in Google to determine the minimum amount of clear space on all sides.
The Google G
The Google G (sometimes called the "Super G") is our second logo. We also use it to refer to Google, and it shows up across our products.
We recently redesigned our Google G with an updated style. Be sure to always use the latest, correct version of the Google G.
Use the Google G to refer to Google (the company). For example, you can use it in news articles or classroom teaching materials – so long as it's not being used for marketing or business purposes.
Don't use the Google G in marketing materials for a business or to imply endorsement from Google. (If your business has a co-branding relationship with Google, sign into your Partner Marketing Hub account to see partnership or sponsorship guidelines.)
Only use the newest version of the Google G (the one with blended gradient colors).
Don't use older versions of the Google G.
Always use the full-color Google G. Stick to white or black backgrounds so the colors look correct.
Don't combine your logo with the Google G or modify the Google G in any way, including changing the color.
Keep enough clear space around the Google G. Use the width of the Google G to determine the minimum amount of clear space on all sides.
Don’t place the Google G on backgrounds that inhibit legibility. Use simple white or black backgrounds when possible.
If you're a business owner using the Google G to reference or link to your Google Business Profile, see more guidelines at Customer reviews.
Product icons
We use product icons to represent specific Google products. You might see them when you open an app on your phone, or when using a Google product.
Make sure your brand is more prominent than Google’s product icon.
Don’t incorporate a Google product icon out of context, without the proper information for your audience to understand what it means.
If you want to use Google product icons to show compatibility with your product, see further guidelines at Product compatibility.
Colors and fonts
Never use Google's brand colors or brand fonts in your work. Make it clear that the work is coming from you, not from Google.
Don't use Google's brand colors in your work. This includes websites and apps, as well as merchandise, like shirts, mugs, posters, etc. (In fact, no Google brand elements at all, including logos and product icons, should appear on your company’s merchandise.)
Don't use or mimic Google's brand font in your work.
Product visuals
When we say “product visuals,” we mean representations of our actual products in action, like screenshots or visual elements from our user interfaces (UI).
You can use Google’s product visuals in your content without getting permission from Google, if used in these ways:Educational uses
For example, showing how you used Google Translate as part of your school project.
Informational uses
For example, showing a Google product interface in a news article.
There are also cases where you do need to get permission to use Google’s product visuals in your work through your Partner Marketing Hub account:
Showing compatibility with Google products
For example, using screenshots of a Google product to create a tutorial video. For more details, see Product compatibility.
Entertainment (TV, film, video)
For example, showing a character in a TV show looking something up on Google Search. For more details, see Entertainment.
To get permission to use Google’s product visuals, and to access product-accurate images and files, sign into Partner Marketing Hub and submit your assets for approval.
Whatever type of usage you need, here’s how to include Google product visuals in your work:
Show Google's products accurately.
Don't recreate or modify Google's product UI.
Don’t use Google Doodles in any way.
Don’t use images from Google Earth for advertising or promotional purposes. For example, images from Google Earth can’t be used by real estate professionals to show where properties are located.
For more guidelines on using product visuals for specific uses, see Product compatibility, APIs, and Entertainment.