Please complete your application to access brand resources. Complete your application.

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We can’t wait to see your work.

It’s more important than ever to make sure our brands are represented consistently and accurately, so if you’d like to use our branding, you’ll need permission first. Submit your co-marketing materials for approval and our partner brand team will give you feedback to make sure your work is on the right track.

How to submit

Follow the hassle-free steps below to submit your creative to Google.

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Before submitting your marketing material for approval, please make sure it complies with our brand guidelines to ensure an efficient review process. All requests should be submitted using the approval form. Please fill out the required information so we can track, assign and reply to your request in a timely manner.

Lead times

The most important consideration? Start early. Our partner brand team is small, and reviews can take anywhere from a few days to a month or longer, depending on the number of internal approvals and revisions required.

Please allow adequate lead time for changes that may need to be made to your creative before we can give final approval. Refer to the chart below for recommended lead times. Please note that custom campaigns and brand implementations that fall outside of our provided guidance may require additional time for marketing and legal approvals.

Lead times by brand

  • Android
  • Android Auto
  • Android Enterprise
  • Android One
  • Android TV
  • Chromebook
  • Family Link
  • Google Assistant
  • Google Chromecast
  • Google Duo
  • Google Fit
  • Google Nest
  • Google One
  • Google Pay
  • Google Photos
  • Google Pixel
  • Google Play
  • Google Stadia
  • Google Wifi
  • Wear OS by Google
  • YouTube Kids
  • YouTube Music
  • YouTube Premium
  • YouTube TV
AssetsTimelines
All materials5-10 business days
All materials5-10 business days
All materials5-10 business days
All materials5 business days
All materials5-10 business days
All materials5-10 business days
All materials5-10 business days
Out-of-home and print collateral10 business days
Packaging and user guides, inserts10 business days
Press release10 business days
Videos and video scripts10-20 business days
Websites and landing pages10-20 business days
All other marketing materials5-10 business days
All materials5 business days
All materials1-3 business days
All materials5-10 business days
All materials5 business days
All materials5-10 business days
All materials3-5 business days
All materials1-3 business days
All materials5-10 business days
Email6-8 business days
Out-of-home marketing6-8 business days
Packaging, user guides, packaging inserts3-7 business days
Press releases3-7 business days
Radio3-7 business days
Retail collateral6-8 business days
Social media3-7 business days
Storyboards and scripts6-8 business days
TV commercial3-7 business days
Digital video6-8 business days
Websites and landing pages6-8 business days
Other marketing6-8 business days
All materials5-10 business days
All materials5 business days
All materials5-10 business days
All materials5-7 business days
All materials5-7 business days
All materials5-7 business days
All materials5-7 business days

A note on inclusive marketing

“Diversity in advertising is a bigger challenge than any one company alone can solve.”
– Lorraine Twohill (CMO, Google)

At Google, we build products for everyone, and are committed to diversity and inclusion. When we communicate with people through marketing, we aim to reflect the diversity of our users and the world.

As our trusted marketing partner, here’s a few ways to keep inclusivity in mind when working with Google. View our resources for diversity, equity and inclusion. You can also download our guide for more information.

If you have any questions about how to apply this to your marketing materials, please get in touch.

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