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Brands Select a brand Google Play
  • Android
  • Android Auto
  • Android Enterprise
  • Android TV
  • Chromebook
  • Chromecast built-in
  • Diversity and inclusion
  • Family Link
  • Google Assistant
  • Google brand
  • Google Chromecast
  • Google Duo
  • Google Fit
  • Google Lens
  • Google Maps
  • Google Nest
  • Google Nest Display
  • Google Nest Pro
  • Google Nest Safety
  • Google Nest Security
  • Google Nest Speakers
  • Google Nest Thermostat
  • Google News
  • Google One
  • Google Pay
  • Google Photos
  • Google Pixel
  • Google Pixelbook
  • Google Pixel Buds
  • Google Pixel Slate
  • Google Play
  • Google Play Protect
  • Google Stadia
  • Google TV
  • Google Wifi
  • Mobile marketing
  • Wear OS by Google
  • YouTube Kids
  • YouTube Music
  • YouTube Premium
  • YouTube TV
Page selection Select a page Brand introduction
  • Brand introduction
English - United States

Introducing Google Play

A global online store to find, enjoy, and share your favorite apps, games, movies, and books on all your favorite devices.


We launched Android to bring mobile computing to everyone, and we launched Google Play to bring Android devices to life – whether that’s transforming the way we work, the way we play, or the way we live. Today, we can tap our phones to transport ourselves anywhere and stay connected to the ones we’re closest to, even when they’re far away.

With more than 1 billion active users in 190+ countries around the world, Google Play is a powerful global distribution platform for developers of all kinds.

Our partnerships

As our devices and their roles in our lives evolve, Google Play is committed to partnering with developers, content creators, and distribution partners from around the world to provide users the very best content.

Together, we’ll continue to find new ways to entertain, assist, and inspire customers, all while protecting their devices and the information they contain. We will continue building our tools and services to ensure Google Play remains a dynamic marketplace for customers around the world, and we look forward to bringing new platforms and devices to life.

Marketing opportunities

Explore our marketing opportunities below to find turnkey solutions designed to help meet a particular business objective. Discover insights, ready-made assets, and additional resources to get your campaigns off and running.

Google Play retail and payments

Seasonal Google Play offers

Bring mobile gaming to life in store and online with Google Play gift cards and codes. Access our pre-approved assets and guidelines, designed to help you reach millions of Android shoppers in-store and online.
View toolkit
Excite your subscribers with seasonal offers on Google Play. Leverage our off-the-shelf marketing materials all year round.
View toolkit

Google Play Direct Carrier Billing

Ready to launch and grow Direct Carrier Billing on Google Play? Our pre-approved assets will help you build a sturdy foundation for DCB growth.
View toolkit