Please complete your application to access brand resources. Complete your application.

Select a brand Google Assistant
  • Android
  • Android Auto
  • Android Enterprise
  • Android One
  • Android TV
  • Chromebook
  • Chromecast built-in
  • Diversity and inclusion
  • Family Link
  • Google Assistant
  • Google brand
  • Google Chromecast
  • Google Duo
  • Google Fit
  • Google Lens
  • Google Nest
  • Google Nest Display
  • Google Nest Pro
  • Google Nest Safety
  • Google Nest Security
  • Google Nest Speakers
  • Google Nest Thermostat
  • Google News
  • Google One
  • Google Pay
  • Google Photos
  • Google Pixel
  • Google Pixelbook
  • Google Pixel Buds
  • Google Pixel Slate
  • Google Play
  • Google Play Protect
  • Google Stadia
  • Google TV
  • Google Wifi
  • Wear OS by Google
  • YouTube Kids
  • YouTube Music
  • YouTube Premium
  • YouTube TV
Select a page Brand Introduction
  • Brand Introduction
English - United States

Welcome to Google Assistant

A little help to get things done.

Google can help you get everyday tasks done more easily in more ways than ever before. Whether you’re at home, in the car, or on the go, just ask for what you need and get help quickly, saving you time so you can focus on what matters most.

Brand principles

Google Assistant is all the helpful parts of Google, easily available wherever you are. We help you keep up with the important things in life, but we don't believe in being boring to do it. A little help can be just as delightful as it is consistent.

Brand standards and restrictions

Do not portray any of the following in association with Google Assistant:

dont
DON'T

reference or showcase drugs

dont
DON'T

reference or showcase alcohol

dont
DON'T

reference or showcase crime and/or violence

dont
DON'T

reference or showcase other adult content such as sexual connotations or profanity

Any asset with any of the above references will need to be revised, or all Google Assistant mentions (including branding and UI) will need to be removed.

We have the right to reject any creative that showcases Google Assistant technology, mentions, or branding if we feel it does not adhere to our brand standards.

Where to find Google Assistant

Google Assistant is available on more than one billion devices in over 90 countries, including speakers like Google Home, Android phones and tablets, iPhones, headphones, TVs, watches, and more.

Explore devices

Foundational Google brand usage guidelines

For all executions, please review these important guidelines before beginning any creative work.

Google brand guidelines