Customer reviews
How to refer to customer ratings and reviews on Google
Contents
Through Google Search or Google Maps, people can find your Google Business Profile and leave ratings and reviews of your business. Use these guidelines to understand how to direct customers to rate and review your business, and how to reference ratings and reviews in your marketing.
Ratings on Google
Your business’s rating on Google is a useful piece of information when describing your work. Here are guidelines for how to talk about it.
Describe your rating as being “on Google.”
Don’t imply that ratings come from Google. For example, don’t use terms like “Google-rated” or “Google rating.”
Include an “as of” date when sharing your overall rating or number of reviews.
Don’t add stars by the Google name or logos.
Reviews on Google
User reviews belong to the person who wrote them, even if they’re written on your business’s listing. You must get consent from the reviewer if you want to use customer reviews of your business for your own marketing purposes, such as on your website or in print or digital ads.
To ask if you can use a customer review in your marketing materials, you can reply to the review. Google can’t provide you with additional contact information.
Whether you’re asking customers to leave you a review or directing people to your existing reviews, follow these guidelines anytime you refer to your business’s reviews on Google within your marketing materials.
Include one of our logos (either the Google G or full Google wordmark).
You can find guidelines for usage and downloadable files in Logos.
Make sure all logos are the same size if you’re using our logo in a group of other companies’ logos.
Get consent from reviewers to use their reviews in your marketing.
Don’t use any unofficial logos, badges, or lockups.