Books and media
Using Google branding in books, articles, blog posts, podcasts, and similar content
Google appears in many kinds of media. Read on to understand what you can and can’t do with Google’s brand in print and related media.
General guidelines
Always follow our Trademark guidelines for proper usage, which includes but is not limited to the following restrictions.
Don’t imply or suggest that editorial content has been authored by, or represents the views or opinions of, Google or Google personnel.
Don’t use our brand elements in any way that suggests a relationship, affiliation, sponsorship, or endorsement from Google.
Don’t use our brand elements on websites that contain adult content or promote gambling.
Don’t use our brand elements on websites that involve the sale of tobacco or alcohol, or otherwise violate applicable law.
Never use our logos and icons out of context, or in any ways that suggest affiliation with Google.
Don’t include Google’s logos or product icons on the cover of your book.
Don’t include Google product screenshots or visuals on the cover of your book.
Written references
You can refer to Google and our products by name in plain text, without needing to get our explicit permission. For the proper names of all our products and services, see our trademarks list.
When creating titles that incorporate Google’s brand, accurately display Google’s role.
Don’t imply that content has been authored by or represents the views of Google.
Legal and disclaimers
Include a legal attribution line when using any of Google’s trademarks – such as our names, icons, or product visuals.
To create an attribution line, use our Legal line generator.
Double-check the spellings of Google’s trademarks.
Find accurate spellings in our trademarks list.
Include a prominent disclaimer of affiliation, like this example: “Google and Google Docs are trademarks of Google LLC, and this book is not endorsed by or affiliated with Google in any way.”
Obtain your own legal advice when using content under the principles of fair use in the U.S. (or similar concepts in other countries). Google can’t tell you if your use of content would be fair use, since the legal analysis depends on the specific facts of your proposed use.