Trademark guidelines for proper usage
Guidelines to follow when using any of Google’s trademarks or Brand Features
What’s a Brand Feature?
Applying written requirements
If Google provides written requirements (size, typeface, colors, etc.) to you at the time of our approval, please implement them before using our Brand Features.
If we provide these requirements to you after we initially gave our permission, please implement them within a commercially reasonable timeframe.
Google trademark do’s
Always distinguish the trademark from the surrounding text. For example, you can capitalize the first letter, capitalize or italicize the entire mark, place the mark in quotes, or use a different type style or font.
Spell and capitalize the trademark exactly as shown in the Google trademarks list.
See the trademarks list here.
Use the trademark only as an adjective – never as a noun or verb, and never in the plural or possessive form.
Use the generic term for the product following the trademark as in these examples: Google search engine, Google search, Google web search.
Use only Google-approved artwork when using Google’s logos.
Maintain clear space around Google logos according to the provided guidelines.
See clear space guidelines here.
Google trademark don'ts
Don’t remove, distort, or alter any element of a Google Brand Feature. You may not modify Google Brand Features by hyphenation or combination, or by shortening, abbreviating, or creating acronyms from Google Brand Features. For example, you may not use words such as Googliscious, Googlyoogly, or GaGooglemania.
Don’t display any Google Brand Features as the most prominent element in your content.
Don’t display Google Brand Features in any manner that implies a relationship with, affiliation with, sponsorship by, or endorsement by Google.
Don’t display Google Brand Features in any manner that can be reasonably interpreted to suggest that editorial content has been authored by or represents the views or opinions of Google or Google personnel – including using the Google name or the Google logo to indicate partnership, affiliation, or sponsorship.
Don’t display Google Brand Features on any website that contains or displays adult content, promotes gambling, involves the sale of tobacco or alcohol, or otherwise violate applicable law.
Don’t display Google Brand Features in a manner that is in Google’s sole opinion misleading, unfair, defamatory, infringing, libelous, disparaging, obscene, or otherwise objectionable to Google. Keep in mind that this is not meant to discourage criticism, opinion, or commentary.
Don’t display Google Brand Features on a site that violates any law or regulation.
Don’t incorporate Google Brand Features into your own product names, service names, trademarks, logos, or company names.
Don’t copy or imitate Google’s trade dress, including the look and feel of Google web design properties or Google brand packaging, distinctive color combinations, typography, graphic designs, product icons, or imagery associated with Google.
Don’t adopt marks, logos, slogans, or designs that are confusingly similar to Google Brand Features.
Don’t use or register Google trademarks as or incorporated in social media account names, profiles, or monikers.
Don’t register Google trademarks as second- or third-level domain names.
Don’t use Google trademarks in a way that suggests a common, descriptive, or generic meaning.
Don’t use the registered trademark symbol (®) in countries where our marks have not been registered. Trademark rights vary from country to country.