How to talk about Google’s brand
How to refer to Google and Google product names in writing
Just like with how to show Google branding, this guidance is meant for anyone looking to use Google's brand in their work. If you work at a company that is partnering with Google, sign into the Partner Marketing Hub for more detailed guidance and assets.
You can use the Google name in plain text without getting permission, if you’re doing so for informational purposes (rather than as marketing or promotion). This means things like referring to Google in a news article, a study guide, or a school project.
Whenever you write about Google, make sure to stick to the following guidelines.
Use Google only as a noun
The Google name should only be used as a proper noun.
Use the Google name as a proper noun – like “Look it up on Google.”
Don’t use the Google name as a verb – like “Let me Google that.”
Be accurate
Whenever you’re talking about Google, be clear about the role of our brand and products. Make sure you accurately represent how your product or service interacts with ours.
Use phrases like “Works with” or “Services we offer” to make it clear that Google is not offering the product or service.
Don’t imply that Google is in partnership with your brand or product if it’s not the case. Never overstate Google’s involvement.
Use “for” to show that your product works with a Google product but is not affiliated with Google.
Don’t make statements implying certification, verification, approval, or endorsement from Google.
Keep brand names separate
When naming your products, promotions, services, or campaigns, keep Google’s brand separate from yours.
Don’t incorporate Google names or product names into the name of your brand, product, business, trade, website domain, or social media account.
Don’t abbreviate, combine, modify, or hyphenate any Google trademarked name.
Don’t use names or descriptions that could confuse your work with a Google entity. For example, use “News about Google” instead of “Google News.”
Don’t use the Google name in slogans, promotions, or programs that don’t come from Google.
Follow trademark rules
Follow our trademark rules.
Find them at Trademark guidelines for proper usage.
Name Google products accurately.
Refer to our trademarks list for proper spelling.