Brand Introduction

About Google Photos

Contents

Table of contents

Google Photos is the home for all your memories. Users go to Google Photos to enhance their photos, easily find the pics they’re looking for, and automatically organize them – all with the power of Google AI.

Our mission is to be the home for all your memories, automatically organized and brought to life, so you can save and share what matters.

Messaging

Editorial guidelines and approved marketing copy you can use in your creative

Visual Identity

Guidelines for using the Google Photos icon, lockup and creating co-marketing lockups

Features

Guidelines for showing device screens featuring Google Photos

Legal

When and how to include an attribution line

December 3, 2025

Look back on your 2025 with Google Photos Recap

November 21, 2025

48 tips and prompts for holiday planning, travel and more

November 21, 2025

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Essential guidelines

Platforms

Apps and services

Made by Google

Brand Introduction