Legal

Any creative that includes Google Photos trademarks, such as the lockup, icon, or badge, or refers to Google Photos in copy, must be reviewed and fully approved by Google’s brand team. In addition, you must include an attribution statement in your creative. You can create the correct attribution statement for your creative using our Legal line generator.

There are a couple of scenarios where the attribution statement is not required:

• Social media posts do not need an attribution statement.
• For banners and clickable creatives, the attribution statement can be included on the destination landing page.