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Page selection Select a page Visual identity
  • Visual identity
English - United States

Visual identity

This section contains guidance for the use of Google News assets, including logos and icons, as you build effective marketing campaigns.

Visual identity

Our logos are the heart of our visual identity. Learn how and when to use the Google News lockups and icon in marketing to reinforce the brand.

Our horizontal logo lockup is your go-to branding element and cornerstone of our logo family. Always use this option when the creative allows. Our vertical logo lockup can be used when there is space constraints, but is not the preferred option. The icon can only be used when Google News appears prominently in header copy or when showing the app icon on a home screen UI.


Horizontal logo lockup

Vertical logo lockup


In addition to our default branding, we have provided animated assets to reflect the key topics and features of the Google News app, as well as the many publishers and journalists who are featured in the app.

Animated publisher logo

Animated content logo