Editorial guidelines
Here are some grammar do’s and don'ts to follow when writing about YouTube TV. These are important because they help us maintain a consistent brand voice.
Contents
Style and grammar
It’s “YouTube TV”
That’s it. Please use the full name with the Y, T, and TV capitalized. No abbreviations, miscapitalizations, or other funky variations, like Youtube TV, YouTubeTV, YouTube tv, etc.
“US” not “U.S.”
When abbreviating states, countries, and areas – DC, US, EU, for example – ditch the periods. It’s just easier that way.
Oxford comma
In a list of three or more nouns, please use a comma before the last one.
Give the dash some space
When using dashes to break up a sentence, always use them with a space on both sides – get it?
Hyphens
Use hyphens for compound adjectives, like “one-month trial.”
And another thing
Please don’t use ampersands in your copy, unless character counts require you to.
Use sentence case for titles and headers
That just means only the first letter and proper nouns are capitalized.
Don’t use periods at the end of headers. Unless that header is two sentences.
See above.
Tone
YouTube TV shares the same voice as YouTube. But the tone we use when talking to YouTube TV users is a little different. See below recommended messaging when describing YouTube TV.
"Everything Live TV Should be"
"The Content you love, all in one place"
"YouTube TV has something for everyone in your household with 100+ live and local favorites like news, reality TV and sports and access to premium add-ons like HBO and NFL Sunday Ticket."
"Watch with ease"
"Take charge of your viewing experience. Our easy to use and intuitive app lets you easily search for shows, mark what you've watched, record shows and games for later with unlimited DVR storage making it easy to get back to watching your favorites in no time."
"TV made for you"
"With YouTube TV you are in the driver's seat with TV made especially for you with your own inidividual login, personal library, and recommendations."