Visual identity

Introducing the YouTube Kids visual system. Whenever possible, please use the logo lockup instead of the icon.

Two-color versions

Please use the two-color logo lockups whenever possible. If the background color clashes with the two-color lockup, then please use our monochrome lockups.

Monochrome versions

Please use our monochrome lockups if the background color in your creative clashes with the two-color lockup or if our lockup is being placed next to a partner’s monochrome logo.

Clear space

Clear space refers to the area around the Logo that must be kept clear of other visual elements. Use the height of the triangle in our Icon to determine the minimum amount of clear space that should surround the YouTube Logo. Whenever possible, provide more clear space around the Logo to give it more prominence.

Minimum clear space requirements

Minimum size

To ensure the word “YouTube Kids” can always be read, the lockup should never appear smaller than the following minimum sizes:

• Digital application: 20dp
• Print application: 0.125 inches or 3.1 mm

Minimum size requirements

To shorten the YouTube Kids lockup for use within our UI, we remove the word “YouTube.” Due to legal requirements, you must receive approval from the brand team for any use of this lockup in marketing collateral.

Endorsement lines let us provide brand attribution for various kinds of partnerships or brand relationships without having to use the full logo lockup. Because we cannot use our logo lockups in the middle of a sentence, we have provided a selection of endorsement lines for partners to feature in marketing materials.

When you use an endorsement line, make sure it’s easy to read and follows our clear space and minimum size requirements.

If it’s necessary for an endorsement line to appear smaller than our minimum size standards allow, the endorsement should be written as plain text in the Roboto regular typeface.

Endorsement lines are always written in sentence case unless there is only one word in front of the YouTube wordmark. In that situation, the first word should be left in lowercase (e.g., “by YouTube”).