Visual identity
Meet the Google Play brand elements. This section contains guidance for the use of Google Play assets, including logos and icons, as you build effective marketing campaigns.
Contents
Primary logos
View guidelines
![visual-identity_logos_880x572-1](https://storage.googleapis.com/pe-portal-consumer-prod-wagtail-static/images/visual-identity_logos_880x572-1.width-375.png?X-Goog-Algorithm=GOOG4-RSA-SHA256&X-Goog-Credential=wagtail%40pe-portal-consumer-prod.iam.gserviceaccount.com%2F20240727%2Fauto%2Fstorage%2Fgoog4_request&X-Goog-Date=20240727T091149Z&X-Goog-Expires=86400&X-Goog-SignedHeaders=host&X-Goog-Signature=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)
![Vertical_lockup_dark](https://storage.googleapis.com/pe-portal-consumer-prod-wagtail-static/images/Vertical_lockup_dark.width-375.png?X-Goog-Algorithm=GOOG4-RSA-SHA256&X-Goog-Credential=wagtail%40pe-portal-consumer-prod.iam.gserviceaccount.com%2F20240727%2Fauto%2Fstorage%2Fgoog4_request&X-Goog-Date=20240727T091150Z&X-Goog-Expires=86400&X-Goog-SignedHeaders=host&X-Goog-Signature=a50d6de410c259a031e6f3cc496f28e3da62b71f820b180d45beaac297665298c59753fb6d2ea2c0bdb3de5e47b87840e1c6ab0e25d2a174dd89340cac29569ed4c13bd4731619c6cddd479460056d34e5029aead405c20772a92a7269ed8bd7dd66a5ed38de555315560ff3c60b48e48a8802be7f707d110e6c90d8edf9bdf41e0fedc1856bcefccad7d03afff39fd066f47514b13dba4ac32297a1b41b191ddb3c0f16d5a9ed8a855402113feaaf6bc6514ff50a447a20134a21e33dd53a413f5b89692396280d0317202106208abd224c4f6255f67d5e9c3d5a0ffd6b1dc59ddc510a2abb20d8593d744e2c5fe4f150346041e045d3aacdc61702f653151e)
Horizontal lockup-preferred
Vertical lockup-alternative
![visual-identity_logos_880x572-3](https://storage.googleapis.com/pe-portal-consumer-prod-wagtail-static/images/visual-identity_logos_880x572-3.width-375.png?X-Goog-Algorithm=GOOG4-RSA-SHA256&X-Goog-Credential=wagtail%40pe-portal-consumer-prod.iam.gserviceaccount.com%2F20240727%2Fauto%2Fstorage%2Fgoog4_request&X-Goog-Date=20240727T091151Z&X-Goog-Expires=86400&X-Goog-SignedHeaders=host&X-Goog-Signature=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)
![visual-identity_logos_880x572-4](https://storage.googleapis.com/pe-portal-consumer-prod-wagtail-static/images/visual-identity_logos_880x572-4.width-375.png?X-Goog-Algorithm=GOOG4-RSA-SHA256&X-Goog-Credential=wagtail%40pe-portal-consumer-prod.iam.gserviceaccount.com%2F20240727%2Fauto%2Fstorage%2Fgoog4_request&X-Goog-Date=20240727T091151Z&X-Goog-Expires=86400&X-Goog-SignedHeaders=host&X-Goog-Signature=449e7edc94c8fe21a7a53b5162b543dfcdac8a4b9322777c53a6205e7f465cb1dadf6ca9aa0bf67f43e4b6d0823cabfe19ca73e1bb770c00bb406ee749c052e384a60bc0da63413739f41302dd0ba6ce16a550007bdf18bf452eb893c9382cdadef160c06bc273acf4896a60c5a108a2771791c2a0985f294b75dc7c4e83a91232341ce4382e16d06bb39fbfffdffd42b344c764178660d23f7a078e04d9501dd73631def67627b2bfbc982bdeb76ecb21444dd21c3450766cc681dde420b6406a91fdc7b30996a3b6f6f85401dd6d18e6e4125f7ec8347b25a46388dd286387e18130d811c82ce46e63327de88fd3ddebd0ad951d9b4fee26a0b81f438136ee)
Icon
Wordmark
Badges
The ‘Get it on Google Play’ badge can be used to drive downloads on Google Play, while the ‘Pre-register on Google Play’ badge is used to drive pre-registrations ahead of an app launch. If you’re driving customers to download content on Google Play, please use the badges – not the primary logo lockups.
View the badge guidelinesDownload the Google Play badges![visual-identity_badges_880x572-1](https://storage.googleapis.com/pe-portal-consumer-prod-wagtail-static/images/visual-identity_badges_880x572-1.width-375.png?X-Goog-Algorithm=GOOG4-RSA-SHA256&X-Goog-Credential=wagtail%40pe-portal-consumer-prod.iam.gserviceaccount.com%2F20240727%2Fauto%2Fstorage%2Fgoog4_request&X-Goog-Date=20240727T091152Z&X-Goog-Expires=86400&X-Goog-SignedHeaders=host&X-Goog-Signature=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)
![visual-identity_badges_880x572-2](https://storage.googleapis.com/pe-portal-consumer-prod-wagtail-static/images/visual-identity_badges_880x572-2.width-375.png?X-Goog-Algorithm=GOOG4-RSA-SHA256&X-Goog-Credential=wagtail%40pe-portal-consumer-prod.iam.gserviceaccount.com%2F20240727%2Fauto%2Fstorage%2Fgoog4_request&X-Goog-Date=20240727T091152Z&X-Goog-Expires=86400&X-Goog-SignedHeaders=host&X-Goog-Signature=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)
Download badge
Download pre-registration badge
When to use which
Marketing objective |
Content type: Apps, Games, Books |
---|
Drive awareness
![visual-identity_logos_880x572-1](https://storage.googleapis.com/pe-portal-consumer-prod-wagtail-static/images/visual-identity_logos_880x572-1.width-375.png?X-Goog-Algorithm=GOOG4-RSA-SHA256&X-Goog-Credential=wagtail%40pe-portal-consumer-prod.iam.gserviceaccount.com%2F20240727%2Fauto%2Fstorage%2Fgoog4_request&X-Goog-Date=20240727T091153Z&X-Goog-Expires=86400&X-Goog-SignedHeaders=host&X-Goog-Signature=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)
Drive awareness
Drive downloads/
purchase/subscription
![visual-identity_badges_880x572-1](https://storage.googleapis.com/pe-portal-consumer-prod-wagtail-static/images/visual-identity_badges_880x572-1.width-375.png?X-Goog-Algorithm=GOOG4-RSA-SHA256&X-Goog-Credential=wagtail%40pe-portal-consumer-prod.iam.gserviceaccount.com%2F20240727%2Fauto%2Fstorage%2Fgoog4_request&X-Goog-Date=20240727T091153Z&X-Goog-Expires=86400&X-Goog-SignedHeaders=host&X-Goog-Signature=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)
Drive downloads/purchase/subscription