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Brands Select a brand Google Play
  • Android
  • Android Auto
  • Android Enterprise
  • Android TV
  • Chromebook
  • Chromecast built-in
  • Diversity and inclusion
  • Family Link
  • Fitbit
  • Google Assistant
  • Google brand
  • Google Chromecast
  • Google Duo
  • Google Fit
  • Google Lens
  • Google Maps
  • Google Meet
  • Google Nest
  • Google Nest Display
  • Google Nest Pro
  • Google Nest Safety
  • Google Nest Security
  • Google Nest Speakers
  • Google Nest Thermostat
  • Google News
  • Google One
  • Google Pay
  • Google Photos
  • Google Pixel
  • Google Pixelbook
  • Google Pixel Slate
  • Google Pixel Wearables
  • Google Play
  • Google Play Protect
  • Google Stadia
  • Google TV
  • Google Wallet
  • Google Wifi
  • ND4C Guidance
  • Wear OS by Google
  • Works With Google Home
  • YouTube Kids
  • YouTube Music
  • YouTube Premium
  • YouTube TV
Page selection Select a page Primary logos
  • Primary logos
English - United States

Horizontal lockup

Whenever possible, use the horizontal version of the logo lockup.

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Horizontal lockup with grey wordmark-recommended.
Download

Horizontal lockup with white wordmark-recommended.

Monochrome logo lockup-special exception only.
Request exception

Backgrounds

The Google Play logo lockup should only be used against a clean, solid background. When dealing with colored or busy backgrounds, please use the wordmark.

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do
DO

Use the grey wordmark on a white background.

do
DO

Use the grey wordmark on a background with max. 5% tint of black.

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do
DO

Use the white wordmark on a background with a range of 6%–99% tint of black.

do
DO

Use the white wordmark on a colored or dark background.

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dont
DON'T

Don’t use the grey wordmark on photography or patterned backgrounds.

dont
DON'T

Don’t use the white wordmark on photography or patterned backgrounds.

Clear space

Please leave enough clear space around the logo lockup. The minimum clear space is one full height of the icon on all sides of the lockup.

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Clear space requirements.

Incorrect usage

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dont
DON'T

Do not use any Google Play logo as part of the marketing copy. Do not text wrap the product name in copy or modify the logo to do so.

dont
DON'T

Do not change the alignment of elements in the logo lockup.

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dont
DON'T

Do not create a monochrome version of the Google Play logo.

dont
DON'T

Do not change the colors of the Google Play logo.

Vertical lockup

The vertical lockup should only be used when there is not enough space for the horizontal lockup. The Google Play logo lockup should only be used against a clean, solid background. When dealing with colored or busy backgrounds, please use the wordmark.

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Vertical lockup with grey wordmark

Vertical lockup with white wordmark

Clear space

Please leave enough clear space around the logo lockup. The minimum clear space is half the height of the icon on all sides of the lockup.

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Clear space requirements

Wordmark

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The Google Play wordmark without the prism

Backgrounds

Use the white version of the Google Play wordmark against black or grey backgrounds, backgrounds that blend into the prism, or against busy backgrounds such as content images or patterns.

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do
DO

Use the white wordmark on photography.

dont
DON'T

Don’t use the grey wordmark on photography.

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do
DO

Use the grey wordmark on white backgrounds.

do
DO

Use the grey wordmark on light colors.

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do
DO

Use the white wordmark on darker colors.

do
DO

Use the white wordmark on black backgrounds.

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dont
DON'T

Don’t use the grey wordmark on colored backgrounds.

Clear space

Please leave enough clear space around the wordmark. The minimum clear space is one full height of the "G" in "Google" on all sides.

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Clear space requirements

Icon

The Google Play icon generally shouldn’t be used in marketing materials without the wordmark. Since the icon also serves as the official app icon for the Google Play Store, we do allow it to be displayed in the context of a home screen UI.

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do
DO

Use the Google Play prism as the app icon for the Google Play Store in the context of a UI screen.

dont
DON'T

Don’t use the Google Play icon without the wordmark in your marketing materials.

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do
DO

Use the Google Play Prism as the app icon when featured alongside other Google brand icons.