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Page selection Select a page Badge Guidelines
  • Badge Guidelines
English - United States

Badges

Google Play badges can be used in marketing campaigns to promote content on Google Play.

Contents

When to use them

These badges should only be used to promote content on Google Play. If you’re driving customers to download content on Google Play, please use these badges rather than the primary logo lockups.

Get it on Google Play badge

Pre-register on Google Play badge

The “Get it on Google Play” badge can be used to drive downloads on Google Play.

The “Pre-register on Google Play” badge can be used to drive pre-registration on Google Play.

Download badge
Download badge

Design guidelines

Minimum size and clear space

Follow the minimum badge size guidelines for screen and print. It’s important to make sure the badge is large enough that all the text is legible.

When you’re placing the Google Play badge among other application store badges, make sure the Google Play badge is the same size or larger than the other badges.

The clear space surrounding the badge must be equal to one-quarter of the height of the badge.

Backgrounds

Use a solid background or a simple background image that allows for enough contrast with the badge.

Language

Localization

Use the localized badge version to align with the language of your marketing campaign whenever possible.

Legal attribution

Include the appropriate Google Play legal attribution when space is available. For a localized legal attribution, see the legal line generator.

Things to avoid

DON'T

Don’t use out-of-date badges. This outdated version uses different colors and a different icon shape.

DON'T

Don’t change the badge color.

DON'T

Don’t remove or rearrange badge elements.

DON'T

Don’t use low-resolution badges or any badge with illegible text.

DON'T

Don’t alter the scale of the wordmark or icon.

DON'T

Don’t use a primary logo lockup to drive users to download content on Google Play.

Downloads

Download all assets
Name
Language
Updated
Size
GetItOnGooglePlay_Badge_Web__color_Bengali.png
11/17/2025
12.4 KB
GetItOnGooglePlay_Badge_Web_color_Afrikaans.png
11/14/2025
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GetItOnGooglePlay_Badge_Web_color_Albanian.png
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GetItOnGooglePlay_Badge_Web_color_Arabic-Saudi-Arabia.png
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GetItOnGooglePlay_Badge_Web_color_Armenian.png
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GetItOnGooglePlay_Badge_Web_color_Azerbaijani.png
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GetItOnGooglePlay_Badge_Web_color_Basque.png
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GetItOnGooglePlay_Badge_Web_color_Bosnian.png
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GetItOnGooglePlay_Badge_Web_color_Bulgarian.png
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GetItOnGooglePlay_Badge_Web_color_Burmese.png
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GetItOnGooglePlay_Badge_Web_color_Catalan.png
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GetItOnGooglePlay_Badge_Web_color_Chinese-China.png
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GetItOnGooglePlay_Badge_Web_color_Chinese-Taiwan.png
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GetItOnGooglePlay_Badge_Web_color_Croatian.png
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GetItOnGooglePlay_Badge_Web_color_Czech.png
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GetItOnGooglePlay_Badge_Web_color_Danish.png
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GetItOnGooglePlay_Badge_Web_color_Dutch.png
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GetItOnGooglePlay_Badge_Web_color_English.png
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GetItOnGooglePlay_Badge_Web_color_Estonian.png
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GetItOnGooglePlay_Badge_Web_color_Filipino.png
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GetItOnGooglePlay_Badge_Web_color_Finnish.png
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GetItOnGooglePlay_Badge_Web_color_French-CA.png
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GetItOnGooglePlay_Badge_Web_color_French.png
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GetItOnGooglePlay_Badge_Web_color_Galician.png
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GetItOnGooglePlay_Badge_Web_color_Georgian.png
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GetItOnGooglePlay_Badge_Web_color_German.png
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GetItOnGooglePlay_Badge_Web_color_Greek.png
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GetItOnGooglePlay_Badge_Web_color_Gujarati.png
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GetItOnGooglePlay_Badge_Web_color_Hebrew.png
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GetItOnGooglePlay_Badge_Web_color_Hindi.png
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GetItOnGooglePlay_Badge_Web_color_Hungarian.png
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GetItOnGooglePlay_Badge_Web_color_Icelandic.png
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GetItOnGooglePlay_Badge_Web_color_Indonesian.png
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GetItOnGooglePlay_Badge_Web_color_Irish.png
11/17/2025
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GetItOnGooglePlay_Badge_Web_color_Italian.png
11/14/2025
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GetItOnGooglePlay_Badge_Web_color_Japanese.png
11/14/2025
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GetItOnGooglePlay_Badge_Web_color_Kannada.png
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GetItOnGooglePlay_Badge_Web_color_Kazakh.png
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GetItOnGooglePlay_Badge_Web_color_Khmer.png
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GetItOnGooglePlay_Badge_Web_color_Korean.png
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GetItOnGooglePlay_Badge_Web_color_Kyrgyz.png
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GetItOnGooglePlay_Badge_Web_color_Lao.png
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GetItOnGooglePlay_Badge_Web_color_Latvian.png
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GetItOnGooglePlay_Badge_Web_color_Lithuanian.png
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GetItOnGooglePlay_Badge_Web_color_Macedonian.png
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GetItOnGooglePlay_Badge_Web_color_Malayalam.png
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GetItOnGooglePlay_Badge_Web_color_Malaysian.png
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GetItOnGooglePlay_Badge_Web_color_Marathi.png
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GetItOnGooglePlay_Badge_Web_color_Mongolian.png
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GetItOnGooglePlay_Badge_Web_color_Nepali.png
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GetItOnGooglePlay_Badge_Web_color_Norwegian.png
11/14/2025
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GetItOnGooglePlay_Badge_Web_color_Persian.png
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GetItOnGooglePlay_Badge_Web_color_Polish.png
11/14/2025
9.7 KB
GetItOnGooglePlay_Badge_Web_color_Portuguese-Brazil.png
11/14/2025
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GetItOnGooglePlay_Badge_Web_color_Portuguese-Portugal.png
11/14/2025
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GetItOnGooglePlay_Badge_Web_color_Punjabi.png
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GetItOnGooglePlay_Badge_Web_color_Romanian.png
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GetItOnGooglePlay_Badge_Web_color_Russian.png
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GetItOnGooglePlay_Badge_Web_color_Serbian.png
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GetItOnGooglePlay_Badge_Web_color_Sinhalese.png
11/14/2025
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GetItOnGooglePlay_Badge_Web_color_Slovak.png
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GetItOnGooglePlay_Badge_Web_color_Slovenian.png
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GetItOnGooglePlay_Badge_Web_color_Spanish-LATAM.png
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GetItOnGooglePlay_Badge_Web_color_Spanish.png
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GetItOnGooglePlay_Badge_Web_color_Swahili.png
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GetItOnGooglePlay_Badge_Web_color_Swedish.png
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GetItOnGooglePlay_Badge_Web_color_Tamil.png
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GetItOnGooglePlay_Badge_Web_color_Telugu.png
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GetItOnGooglePlay_Badge_Web_color_Thai.png
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GetItOnGooglePlay_Badge_Web_color_Turkish.png
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GetItOnGooglePlay_Badge_Web_color_Ukranian.png
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GetItOnGooglePlay_Badge_Web_color_Urdu.png
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GetItOnGooglePlay_Badge_Web_color_Uzbek.png
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10.3 KB
GetItOnGooglePlay_Badge_Web_color_Vietnamese.png
11/14/2025
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GetItOnGooglePlay_Badge_Web_color_Zulu.png
11/14/2025
9.2 KB
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