Please complete your application to access brand resources. Complete your application.

Jump to Content
Sign up
Log in
Brands Select a brand Google Play
  • Android
  • Android Auto
  • Android Enterprise
  • Android TV
  • Cars with Google built-in
  • Chrome
  • Chromebook
  • Diversity and inclusion
  • Family Link
  • Fitbit
  • Gemini
  • Google Assistant
  • Google brand
  • Google Cast
  • Google Chromecast
  • Google Lens
  • Google Maps
  • Google Meet
  • Google Nest
  • Google Nest Display
  • Google Nest Pro
  • Google Nest Safety
  • Google Nest Security
  • Google Nest Speakers
  • Google Nest Thermostat
  • Google News
  • Google One
  • Google Pay
  • Google Photos
  • Google Pixel
  • Google Pixelbook
  • Google Pixel Tablet
  • Google Pixel Wearables
  • Google Play
  • Google Play Protect
  • Google TV
  • Google Wallet
  • Google Wifi
  • ND4C Guidance
  • Waze
  • Wear OS by Google
  • Works With Google Home
  • YouTube Kids
  • YouTube Music
  • YouTube Premium
  • YouTube TV
Page selection Select a page Badge Guidelines
  • Badge Guidelines
English - United States

Badges

Google Play badges can be used in marketing campaigns to promote content on Google Play.

Contents

When to use them

These badges should only be used to promote content on Google Play. If you’re driving customers to download content on Google Play, please use these badges rather than the primary logo lockups.

Get it on Google Play badge

Pre-register on Google Play badge

The “Get it on Google Play” badge can be used to drive downloads on Google Play.

The “Pre-register on Google Play” badge can be used to drive pre-registration on Google Play.

googleplay-badge-01-getit
googleplay-badge-02-preregister
Download badge
Download badge

Design guidelines

Minimum size and clear space

Follow the minimum badge size guidelines for screen and print. It’s important to make sure the badge is large enough that all the text is legible.

googleplay-badge-10-min-size-print

Minimum badge size for screen

googleplay-badge-10-min-size-print (1)

Minimum badge size for print

When you’re placing the Google Play badge among other application store badges, make sure the Google Play badge is the same size or larger than the other badges.

googleplay-badge-12-same-size

The clear space surrounding the badge must be equal to one-quarter of the height of the badge.

googleplay-badge-06-margins

Backgrounds

Use a solid background or a simple background image that allows for enough contrast with the badge.

googleplay-badge-13-background

Language

Localization

Use the localized badge version to align with the language of your marketing campaign whenever possible.

Legal attribution

Include the appropriate Google Play legal attribution when space is available. For a localized legal attribution, see the legal line generator.

Things to avoid

googleplay-badge-03-dont-outdated
googleplay-badge-04-dont-color
dont
DON'T

Don’t use out-of-date badges. This outdated version uses different colors and a different icon shape.

dont
DON'T

Don’t change the badge color.

googleplay-badge-05-dont-rearrange
googleplay-badge-05-dont-illegible
dont
DON'T

Don’t remove or rearrange badge elements.

dont
DON'T

Don’t use low-resolution badges or any badge with illegible text.

googleplay-badge-07-dont-scale-wordmark
googleplay-badge-11-dont-lockup (1)
dont
DON'T

Don’t alter the scale of the wordmark or icon.

dont
DON'T

Don’t use a primary logo lockup to drive users to download content on Google Play.

Downloads

Download all assets
Name
Language
Updated
Size
GetItOnGooglePlay_Badge_Web_color_Afrikaans.ai
11/20/2023
187.0 KB
GetItOnGooglePlay_Badge_Web_color_Afrikaans.png
4/13/2023
4.7 KB
GetItOnGooglePlay_Badge_Web_color_Albanian.ai
11/20/2023
190.5 KB
GetItOnGooglePlay_Badge_Web_color_Albanian.png
5/22/2023
8.3 KB
GetItOnGooglePlay_Badge_Web_color_Amharic.png
5/22/2023
8.0 KB
GetItOnGooglePlay_Badge_Web_color_Arabic-Saudi-Arabia.ai
11/20/2023
188.8 KB
GetItOnGooglePlay_Badge_Web_color_Arabic.png
5/22/2023
8.4 KB
GetItOnGooglePlay_Badge_Web_color_Armenian.ai
11/20/2023
189.6 KB
GetItOnGooglePlay_Badge_Web_color_Armenian.png
7/11/2023
8.5 KB
GetItOnGooglePlay_Badge_Web_color_Azerbaijani.ai
11/20/2023
203.7 KB
GetItOnGooglePlay_Badge_Web_color_Azerbaijani.png
8/16/2023
33.7 KB
GetItOnGooglePlay_Badge_Web_color_Bangla.ai
11/20/2023
188.6 KB
GetItOnGooglePlay_Badge_Web_color_Bangla.png
5/22/2023
9.1 KB
GetItOnGooglePlay_Badge_Web_color_Basque.ai
11/20/2023
192.5 KB
GetItOnGooglePlay_Badge_Web_color_Basque.png
5/22/2023
9.0 KB
GetItOnGooglePlay_Badge_Web_color_Belarusian.ai
11/20/2023
192.7 KB
GetItOnGooglePlay_Badge_Web_color_Belarusian.png
5/22/2023
8.8 KB
GetItOnGooglePlay_Badge_Web_color_Bosnian.ai
11/20/2023
197.3 KB
GetItOnGooglePlay_Badge_Web_color_Bosnian.png
5/22/2023
8.1 KB
GetItOnGooglePlay_Badge_Web_color_Bulgarian.ai
11/20/2023
186.6 KB
GetItOnGooglePlay_Badge_Web_color_Bulgarian.png
4/13/2023
4.7 KB
GetItOnGooglePlay_Badge_Web_color_Burmese.ai
11/20/2023
191.0 KB
GetItOnGooglePlay_Badge_Web_color_Burmese.png
5/22/2023
8.9 KB
GetItOnGooglePlay_Badge_Web_color_Catalan.ai
11/20/2023
186.1 KB
GetItOnGooglePlay_Badge_Web_color_Catalan.png
4/13/2023
4.7 KB
GetItOnGooglePlay_Badge_Web_color_Chinese-CN.png
4/13/2023
4.9 KB
GetItOnGooglePlay_Badge_Web_color_Chinese-China.ai
11/20/2023
181.8 KB
GetItOnGooglePlay_Badge_Web_color_Chinese-HK.png
4/13/2023
4.6 KB
GetItOnGooglePlay_Badge_Web_color_Chinese-Hong-Kong.ai
11/20/2023
369.5 KB
GetItOnGooglePlay_Badge_Web_color_Chinese-TW.png
4/13/2023
4.6 KB
GetItOnGooglePlay_Badge_Web_color_Chinese-Taiwan.ai
11/20/2023
186.4 KB
GetItOnGooglePlay_Badge_Web_color_Croatian.ai
11/20/2023
186.7 KB
GetItOnGooglePlay_Badge_Web_color_Croatian.png
4/13/2023
4.6 KB
GetItOnGooglePlay_Badge_Web_color_Czech.ai
11/20/2023
186.6 KB
GetItOnGooglePlay_Badge_Web_color_Czech.png
4/13/2023
4.9 KB
GetItOnGooglePlay_Badge_Web_color_Danish.ai
11/20/2023
185.6 KB
GetItOnGooglePlay_Badge_Web_color_Danish.png
11/20/2023
4.3 KB
GetItOnGooglePlay_Badge_Web_color_Dutch.ai
11/20/2023
181.2 KB
GetItOnGooglePlay_Badge_Web_color_Dutch.png
8/16/2023
31.4 KB
GetItOnGooglePlay_Badge_Web_color_English.ai
11/20/2023
179.2 KB
GetItOnGooglePlay_Badge_Web_color_English.png
11/20/2023
4.6 KB
GetItOnGooglePlay_Badge_Web_color_Estonian.ai
11/20/2023
189.1 KB
GetItOnGooglePlay_Badge_Web_color_Estonian.png
4/13/2023
5.3 KB
GetItOnGooglePlay_Badge_Web_color_Filipino.ai
11/20/2023
187.2 KB
GetItOnGooglePlay_Badge_Web_color_Filipino.png
4/13/2023
5.0 KB
GetItOnGooglePlay_Badge_Web_color_Finnish.ai
11/20/2023
179.2 KB
GetItOnGooglePlay_Badge_Web_color_Finnish.png
4/13/2023
4.3 KB
GetItOnGooglePlay_Badge_Web_color_French-CA.ai
11/20/2023
188.3 KB
GetItOnGooglePlay_Badge_Web_color_French-CA.png
4/13/2023
5.0 KB
GetItOnGooglePlay_Badge_Web_color_French.ai
11/20/2023
188.7 KB
GetItOnGooglePlay_Badge_Web_color_French.png
4/13/2023
5.0 KB
GetItOnGooglePlay_Badge_Web_color_Galician.ai
11/20/2023
193.9 KB
GetItOnGooglePlay_Badge_Web_color_Galician.png
5/22/2023
8.7 KB
GetItOnGooglePlay_Badge_Web_color_Georgian.ai
11/20/2023
188.9 KB
GetItOnGooglePlay_Badge_Web_color_Georgian.png
8/16/2023
33.5 KB
GetItOnGooglePlay_Badge_Web_color_German.ai
11/20/2023
186.3 KB
GetItOnGooglePlay_Badge_Web_color_German.png
4/13/2023
4.4 KB
GetItOnGooglePlay_Badge_Web_color_Greek.ai
11/20/2023
187.0 KB
GetItOnGooglePlay_Badge_Web_color_Greek.png
4/13/2023
5.0 KB
GetItOnGooglePlay_Badge_Web_color_Gujarati.ai
11/20/2023
190.2 KB
GetItOnGooglePlay_Badge_Web_color_Gujarati.png
5/22/2023
9.1 KB
GetItOnGooglePlay_Badge_Web_color_Hebrew.ai
11/20/2023
195.5 KB
GetItOnGooglePlay_Badge_Web_color_Hebrew.png
5/22/2023
7.6 KB
GetItOnGooglePlay_Badge_Web_color_Hindi.ai
11/20/2023
381.2 KB
GetItOnGooglePlay_Badge_Web_color_Hindi.png
4/13/2023
3.9 KB
GetItOnGooglePlay_Badge_Web_color_Hungarian.ai
11/20/2023
187.7 KB
GetItOnGooglePlay_Badge_Web_color_Hungarian.png
4/13/2023
4.8 KB
GetItOnGooglePlay_Badge_Web_color_Icelandic.ai
11/20/2023
192.1 KB
GetItOnGooglePlay_Badge_Web_color_Icelandic.png
5/22/2023
8.5 KB
GetItOnGooglePlay_Badge_Web_color_Indonesian.ai
11/20/2023
187.6 KB
GetItOnGooglePlay_Badge_Web_color_Indonesian.png
4/13/2023
4.8 KB
GetItOnGooglePlay_Badge_Web_color_Italian.ai
11/20/2023
188.4 KB
GetItOnGooglePlay_Badge_Web_color_Italian.png
4/13/2023
5.0 KB
GetItOnGooglePlay_Badge_Web_color_Japanese.ai
11/20/2023
188.6 KB
GetItOnGooglePlay_Badge_Web_color_Japanese.png
5/22/2023
8.9 KB
GetItOnGooglePlay_Badge_Web_color_Kannada.ai
11/20/2023
189.9 KB
GetItOnGooglePlay_Badge_Web_color_Kannada.png
5/22/2023
9.9 KB
GetItOnGooglePlay_Badge_Web_color_Kazakh.ai
11/20/2023
189.6 KB
GetItOnGooglePlay_Badge_Web_color_Kazakh.png
8/16/2023
32.1 KB
GetItOnGooglePlay_Badge_Web_color_Khmer.ai
11/20/2023
188.9 KB
GetItOnGooglePlay_Badge_Web_color_Khmer.png
7/11/2023
19.3 KB
GetItOnGooglePlay_Badge_Web_color_Korean.ai
11/20/2023
193.1 KB
GetItOnGooglePlay_Badge_Web_color_Korean.png
8/16/2023
25.1 KB
GetItOnGooglePlay_Badge_Web_color_Kyrgyz.ai
11/20/2023
190.7 KB
GetItOnGooglePlay_Badge_Web_color_Kyrgyz.png
5/22/2023
8.9 KB
GetItOnGooglePlay_Badge_Web_color_Lao.ai
11/20/2023
188.8 KB
GetItOnGooglePlay_Badge_Web_color_Lao.png
5/22/2023
8.8 KB
GetItOnGooglePlay_Badge_Web_color_Latvian.ai
11/20/2023
188.4 KB
GetItOnGooglePlay_Badge_Web_color_Latvian.png
4/13/2023
5.2 KB
GetItOnGooglePlay_Badge_Web_color_Lithuanian.ai
11/20/2023
190.3 KB
GetItOnGooglePlay_Badge_Web_color_Lithuanian.png
4/13/2023
4.3 KB
GetItOnGooglePlay_Badge_Web_color_Macedonian.ai
11/20/2023
190.5 KB
GetItOnGooglePlay_Badge_Web_color_Macedonian.png
5/22/2023
8.1 KB
GetItOnGooglePlay_Badge_Web_color_Malayalam.ai
11/20/2023
190.0 KB
GetItOnGooglePlay_Badge_Web_color_Malayalam.png
5/22/2023
9.5 KB
GetItOnGooglePlay_Badge_Web_color_Malaysian.ai
11/20/2023
179.6 KB
GetItOnGooglePlay_Badge_Web_color_Malaysian.png
4/13/2023
4.8 KB
GetItOnGooglePlay_Badge_Web_color_Marathi.ai
11/20/2023
191.3 KB
GetItOnGooglePlay_Badge_Web_color_Marathi.png
7/11/2023
19.2 KB
GetItOnGooglePlay_Badge_Web_color_Mongolian.ai
11/20/2023
193.0 KB
GetItOnGooglePlay_Badge_Web_color_Mongolian.png
5/22/2023
9.3 KB
GetItOnGooglePlay_Badge_Web_color_Nepali.ai
11/20/2023
192.5 KB
GetItOnGooglePlay_Badge_Web_color_Nepali.png
5/22/2023
9.1 KB
GetItOnGooglePlay_Badge_Web_color_Norwegian.ai
11/20/2023
187.9 KB
GetItOnGooglePlay_Badge_Web_color_Norwegian.png
4/13/2023
4.9 KB
GetItOnGooglePlay_Badge_Web_color_Persian.ai
11/20/2023
189.1 KB
GetItOnGooglePlay_Badge_Web_color_Persian.png
5/22/2023
8.7 KB
GetItOnGooglePlay_Badge_Web_color_Polish.ai
11/20/2023
187.0 KB
GetItOnGooglePlay_Badge_Web_color_Polish.png
4/13/2023
4.8 KB
GetItOnGooglePlay_Badge_Web_color_Portuguese-BR.png
4/13/2023
4.9 KB
GetItOnGooglePlay_Badge_Web_color_Portuguese-Brazil.ai
11/20/2023
188.6 KB
GetItOnGooglePlay_Badge_Web_color_Portuguese-PT.png
4/13/2023
4.8 KB
GetItOnGooglePlay_Badge_Web_color_Portuguese-Portugal.ai
11/20/2023
187.1 KB
GetItOnGooglePlay_Badge_Web_color_Punjabi.ai
11/20/2023
189.3 KB
GetItOnGooglePlay_Badge_Web_color_Punjabi.png
5/22/2023
9.0 KB
GetItOnGooglePlay_Badge_Web_color_Romanian.ai
11/20/2023
187.2 KB
GetItOnGooglePlay_Badge_Web_color_Romanian.png
4/13/2023
5.2 KB
GetItOnGooglePlay_Badge_Web_color_Russian.ai
11/20/2023
181.2 KB
GetItOnGooglePlay_Badge_Web_color_Russian.png
4/13/2023
4.9 KB
GetItOnGooglePlay_Badge_Web_color_Serbian.ai
11/20/2023
194.6 KB
GetItOnGooglePlay_Badge_Web_color_Serbian.png
4/13/2023
4.5 KB
GetItOnGooglePlay_Badge_Web_color_Sinhala.png
5/22/2023
10.3 KB
GetItOnGooglePlay_Badge_Web_color_Sinhalese.ai
11/20/2023
189.7 KB
GetItOnGooglePlay_Badge_Web_color_Slovak.ai
11/20/2023
188.7 KB
GetItOnGooglePlay_Badge_Web_color_Slovak.png
4/13/2023
5.1 KB
GetItOnGooglePlay_Badge_Web_color_Slovenian.ai
11/20/2023
184.6 KB
GetItOnGooglePlay_Badge_Web_color_Slovenian.png
4/13/2023
4.6 KB
GetItOnGooglePlay_Badge_Web_color_Spanish-LATAM(1).ai
4/13/2023
187.9 KB
GetItOnGooglePlay_Badge_Web_color_Spanish-LATAM.ai
11/20/2023
191.8 KB
GetItOnGooglePlay_Badge_Web_color_Spanish-LATAM.png
4/13/2023
5.2 KB
GetItOnGooglePlay_Badge_Web_color_Spanish.ai
11/20/2023
187.9 KB
GetItOnGooglePlay_Badge_Web_color_Spanish.png
4/13/2023
5.0 KB
GetItOnGooglePlay_Badge_Web_color_Swahili.ai
11/20/2023
187.6 KB
GetItOnGooglePlay_Badge_Web_color_Swahili.png
4/13/2023
4.9 KB
GetItOnGooglePlay_Badge_Web_color_Swedish.ai
11/20/2023
180.7 KB
GetItOnGooglePlay_Badge_Web_color_Swedish.png
4/13/2023
4.9 KB
GetItOnGooglePlay_Badge_Web_color_Tamil.ai
11/20/2023
188.3 KB
GetItOnGooglePlay_Badge_Web_color_Tamil.png
5/22/2023
9.7 KB
GetItOnGooglePlay_Badge_Web_color_Telugu.ai
11/20/2023
200.5 KB
GetItOnGooglePlay_Badge_Web_color_Telugu.png
7/11/2023
21.1 KB
GetItOnGooglePlay_Badge_Web_color_Thai.ai
11/20/2023
202.2 KB
GetItOnGooglePlay_Badge_Web_color_Thai.png
4/13/2023
4.9 KB
GetItOnGooglePlay_Badge_Web_color_Turkish.ai
11/20/2023
185.2 KB
GetItOnGooglePlay_Badge_Web_color_Turkish.png
4/13/2023
4.5 KB
GetItOnGooglePlay_Badge_Web_color_Ukranian.ai
11/20/2023
187.5 KB
GetItOnGooglePlay_Badge_Web_color_Ukranian.png
4/13/2023
5.2 KB
GetItOnGooglePlay_Badge_Web_color_Urdu.ai
11/20/2023
190.8 KB
GetItOnGooglePlay_Badge_Web_color_Urdu.png
5/22/2023
9.0 KB
GetItOnGooglePlay_Badge_Web_color_Uzbek.ai
11/20/2023
191.6 KB
GetItOnGooglePlay_Badge_Web_color_Uzbek.png
5/22/2023
8.9 KB
GetItOnGooglePlay_Badge_Web_color_Vietnamese.ai
11/20/2023
196.1 KB
GetItOnGooglePlay_Badge_Web_color_Vietnamese.png
4/13/2023
4.6 KB
GetItOnGooglePlay_Badge_Web_color_Zulu.ai
11/20/2023
191.0 KB
GetItOnGooglePlay_Badge_Web_color_Zulu.png
4/13/2023
4.2 KB
Back to top