Legal and trademarks

Any creative that includes or refers to the Google Play trademark must be reviewed and fully approved by Google’s brand team. In addition, the following legal requirements apply.

Google’s brand features (product names, logos, screenshots, and other distinctive features) can only be used with our explicit permission. That includes the Google Play name, the names of our sub-brands, and the names of our branded programs, plus all lockups, logos, icons, and other brand features.

If you’ve been granted permission to use our trademarks in your marketing materials, you’ll need to include an attribution statement in the creative.

You can use our Legal line generator to easily create the correct legal line for your marketing materials across Google products and services. Just select the brands and languages you need to generate the right attribution statement instantly.

Certain assets don’t need an attribution statement:

• Social media posts don’t need an attribution statement
• For banners and clickable creatives, the attribution statement can be included on the destination landing page.