Lockups
Contents
Lockups
The following guidelines apply to both the horizontal and the vertical logo lockups.
Color versions
Always use the horizontal logo lockup when possible, preferably shown on a white background. A light background using a maximum 5% tint of black is also acceptable.
The monochrome white product lockup can be used on dark or patterned backgrounds or imagery when there’s enough contrast. It can be placed on a dark background within a range of 40% - 100% black.
The monochrome black product lockup can be placed on a white or light background within a range of 0% - 40% black.
Use the full-color logo lockup.
Use the white monochrome logo lockup on backgrounds that are 40%-100% black.
Use the gray monochrome logo lockup on a white or light background.
Photography and backgrounds
A full color lockup can be used sparingly over image backgrounds. Full color should only be used on very bright images that are over exposed or where the backgrounds are out of focus.
A reverse logo lockup can be used on dark backgrounds or imagery when there's enough contrast.
Do use the white monochrome lockup on a flat color, or simple portions of photography.
Do use the white monochrome lockup in a way that does not cover people’s faces.
Do use the white monochrome lockup over simple imagery with enough contrast to make the lockup legible.
Use the full color lockup over white or light colored sections of photos.
Use the full color lockup on bright and out of focus backgrounds.
Incorrect usage
Don’t use the lockup over complex backgrounds.
Don’t use the full color lockup on a patterned background.
Don’t use the full color lockup over dark backgrounds.
Don’t place the monochrome lockup on backgrounds that blend with the lockup.
Don’t put the lockup on a busy background with a lot of different colors and details.
Don’t use the lockup over people’s faces.
Clear space
Please leave enough clear space around the logo lockup. The minimum clear space for the horizontal lockup is half the height of the icon (X) on all sides, and the minimum clear space for the vertical lockup is half the height of the icon (X) on all sides.
Clear space requirements (horizontal)
Clear space requirements (vertical)
Incorrect usage
Don’t alter proportions of the lockup.
Do not use the Google Photos type without the icon.
Don’t change the wordmark styling.
Don’t apply effects or alter the wordmark.
Don’t change the colors of the logo.
Don’t rotate the logo.
Don’t create a black monochrome logo lockup.|