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Brands Select a brand Google Photos
  • Android
  • Android Auto
  • Android Enterprise
  • Android TV
  • Chromebook
  • Chromecast built-in
  • Diversity and inclusion
  • Family Link
  • Fitbit
  • Google Assistant
  • Google brand
  • Google Chromecast
  • Google Duo
  • Google Fit
  • Google Lens
  • Google Maps
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  • Google Nest Display
  • Google Nest Pro
  • Google Nest Safety
  • Google Nest Security
  • Google Nest Speakers
  • Google Nest Thermostat
  • Google News
  • Google One
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  • Google Photos
  • Google Pixel
  • Google Pixelbook
  • Google Pixel Slate
  • Google Pixel Wearables
  • Google Play
  • Google Play Protect
  • Google TV
  • Google Wallet
  • Google Wifi
  • ND4C Guidance
  • Wear OS by Google
  • Works With Google Home
  • YouTube Kids
  • YouTube Music
  • YouTube Premium
  • YouTube TV
Page selection Select a page Visual identity
  • Visual identity
English - United States

Visual identity

This section contains guidance for the use of Google Photos assets, including logos and icons, as you build effective marketing campaigns

Visual system

Use the Google Photos logo lockup (icon with text) in marketing to reinforce the brand.

The horizontal logo lockup is preferred in all situations. If space is constrained, however, the stacked logo lockup can be used instead. The icon can only be used when Google Photos appears prominently in header copy or when showing the app icon on a home screen UI.

Horizontal lockup

Vertical lockup

Icon

Photos_Primary_Horizontal.png

Horizontal lockup

Photos_Primary_Vertical.png

Vertical lockup