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Brands Select a brand Google Photos
  • Android
  • Android Auto
  • Android Enterprise
  • Android TV
  • Cars with Google built-in
  • Chrome
  • Chromebook
  • Diversity and inclusion
  • Family Link
  • Fitbit
  • Google Assistant
  • Google brand
  • Google Cast
  • Google Chromecast
  • Google Lens
  • Google Maps
  • Google Meet
  • Google Nest
  • Google Nest Display
  • Google Nest Pro
  • Google Nest Safety
  • Google Nest Security
  • Google Nest Speakers
  • Google Nest Thermostat
  • Google News
  • Google One
  • Google Pay
  • Google Photos
  • Google Pixel
  • Google Pixelbook
  • Google Pixel Tablet
  • Google Pixel Wearables
  • Google Play
  • Google Play Protect
  • Google TV
  • Google Wallet
  • Google Wifi
  • ND4C Guidance
  • Waze
  • Wear OS by Google
  • Works With Google Home
  • YouTube Kids
  • YouTube Music
  • YouTube Premium
  • YouTube TV
Page selection Select a page Visual identity
  • Visual identity
English - United States

Visual identity

This section contains guidance for the use of Google Photos assets, including logos and icons, as you build effective marketing campaigns

Visual system

Use the Google Photos logo lockup (icon with text) in marketing to reinforce the brand.

The horizontal logo lockup is preferred in all situations. If space is constrained, however, the stacked logo lockup can be used instead. The icon can only be used when Google Photos appears prominently in header copy or when showing the app icon on a home screen UI.

Horizontal lockup

Vertical lockup



Horizontal lockup


Vertical lockup