Legal requirements
Any creatives that include or refer to the Google Lens trademark must be reviewed and fully approved by Google’s brand team. In addition, the following legal requirements apply.
Requirements
When using...
You are required to...
|
Include the ™ symbol |
Include an attribution statement |
|
|
Google Lens |
✓ |
✓ |
|
✕ |
✓ |
Legal Disclaimers
Please use the below disclaimers in any/all relevant marketing materials that feature Google Lens results
Scenario
Disclaimer
For all content:
Results may vary depending on visual matches.
If sequences of the content are shortened (e.g. to meet timing requirements or simulating an experience like adding voiceover):
Sequences are shortened.
If changing search results:
Results may vary depending on visual matches and are for illustrative purposes only.
If showing an AI Overview:
AI Overviews and more vary by country and language. It may be dependent on your app and device settings. Check responses for accuracy.
If highlighting Nano Banana:
- Default in-asset disclaimer: "Sequences shortened. Check responses. Compatibility and availability varies. Google account required. 18+.
- Clickable placements (outside of assets): "Sequences shortened. Check responses. Compatibility and availability varies. Google account required. 18+. Create responsibly.“
Attribution Statement
How to include the attribution statement
Google’s brand features (product names, logos, screenshots, and other distinctive features) can only be used with our explicit permission. If you’ve been granted permission to use our trademarks in your marketing materials, you’ll need to include an attribution statement in the creative, see how.
All brands – Legal line generator
We’ve created our legal line generator tool to take out the guess work. Easily auto-generate the correct legal line for your marketing materials across all Google products and services. Simply select the brand(s) and language(s) to generate the appropriate attribution statement in an instant.
You can find simple instructions and everything you need in our tools page.
Legal line generatorSocial media
Social media posts do not need an attribution statement. For banners and clickable creatives, the attribution statement can be included on the destination landing page.