Google Cast
Google Cast is a feature that allows users to stream their favorite entertainment from their phone, tablet or laptop right to their TV or speakers.
Google Cast technology allows Android, iOS, and Chrome web apps to stream content – like video, audio and screen sharing (mirroring) – to audio or TV devices. The technology is used by both app developers (using the APK in their app, allowing their users to “cast” or “stream” their content), and device manufacturers (building audio or TV products that act as a “receiver” for this content).
Please explore our brand guidelines to learn how to communicate the benefits of this technology to your users.
|
Term |
Definition |
Usage |
|---|---|---|
|
Google Cast |
Refers to the underlying technology and SDK which enables users to cast to a device that works with Google Cast. |
Previously usage wasn’t permitted for consumer facing messaging. Expand usage for advertising. When using cast icon, pair with either feature name “Google Cast” when space allows, or the verb “Cast” if space is limited. Use Google Cast on first instance; shorten to Cast with additional mentions. |
|
Works with Google Cast |
Badge or reference for devices such as TVs and speakers that are considered a Google Cast receiver. |
Can be used as a badge lock up in marketing, or in copy. For example: “This {TV} works with Google Cast.” In copy, if referencing multiple devices ok to say “These {speakers} work with Google Cast.” |
|
Google Cast-enabled {app} |
Refers to apps that are considered a Google Cast sender. |
Use as an adjective. For example “{app name} is Google Cast-enabled.” |
|
To cast, casting |
Verb to describe the action of using Google Cast technology to send media to a receiver. |
Sentence case. It's OK to use "casting" to describe a Google Cast session that's currently in progress, but "casting" shouldn't be used as a top-level name. Do not use past tense: “casted.” |
|
Google Chromecast |
Refers to the “dongle” hardware product, produced by Google, that is considered a Cast receiver. |