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Page selection Select a page Primary logos
  • Primary logos
English - United States

Brand marks: Primary logos

This section contains guidance for the use of our core brand assets. Our design system revolves around a number of distinct logos and badges that are integral building blocks. Each block carries a unique purpose and should be used within the right context.

Primary logo lockups

When to use

The primary lockups should be used for all marketing materials and in-product applications, except in cases when badges should be used, like packaging. See badging guidelines for more details.

Download Hey Google primary logo

Anatomy

The Google Assistant primary lockup is presented either vertical or horizontal depending on placement.

Color versions

In addition to the full color version of the lockup, it also comes in full color reverse and monochrome.

Molecule colors

Red 500, Blue 500, Yellow 500, Green 500

Wordmark color

HEX #000000

RGB: 000

CMYK: 100%, 100%, 100%, 100%

Horizontal lockup

2020_Hey Google + Molecules primary lockup_Horizontal_color.png

Vertical lockup

2020_Hey Google + Molecules Primary lockup_Vertcial_color.png

Clear space

A minimum space around the logo should be kept clear from other graphics. The clear space is based on the cap height of the letter “G” in the lockup, and applies to all four sides around the logo and to all logo variations.

Minimum size horizontal

Signage for 10’ viewing distance: 5” width

Signage for 2’ viewing distance: 3” width

Packaging: 1.5” width

Screen: 150px width @ 1X

Minimum size stacked

Signage for 10’ viewing distance: 4” width

Signage for 2’ viewing distance: 2” width

Packaging: 1” width

Screen: 125px width @ 1X

2020_Hey Google + Molecules Primary lockup_Clearspace_Horizontal.png
2020_Hey Google+molecules_Primary lockup_Clearspace_Vertical.png

On light grey/white backgrounds

Full color lockups should only be used on backgrounds that are between 0-5% black.

2020_Hey Google + Molecules lockup_0% black.png
2020_Hey Google + Molecules lockup_5% black.png
2020_Hey Google + Molecules lockup_darker than 5% black_Don't.png
do
DO

Use the full color lockup on backgrounds with minimum 0% black.

do
DO

Use the full color lockup on backgrounds with maximum 5% black.

dont
DON'T

Don’t use the full color lockup on backgrounds darker than 5% black.

On dark/black backgrounds

Full color reverse lockups should only be used on backgrounds that are between 85-100% black.

2020_Hey Google + Molecule_Reverse Lockup_100% black.png
2020_Hey Google + Molecules Reverse Lockup_85% black min.png
2020_Hey Google+Molecules Reverse lockup_lighter than 85% black_Don't.png
do
DO

Use the full color reverse lockup on backgrounds with maximum 100% black.

do
DO

Use the full color reverse lockup on backgrounds with minimum 85% black.

dont
DON'T

Don’t use the full color reverse lockup on backgrounds lighter than 85% black

Badge fallback for color, gradient, or photography backgrounds

Only badged lockups should be used on color and textured backgrounds, including gradients and photography.

Badge guidelines
2020_Hey Google color badge Fallback_over colored background.png
2020_Hey Google + molecules reverse lockup on colored background_Don't.png
do
DO

Use the badge on color, gradient or photography backgrounds.

dont
DON'T

Don’t use the lockup on color, gradient or photography backgrounds.

Ok Google lockup

Ok Google is available for use in select international markets and global SKUs.

To check the hotword for a specific locale, please see link below
Hey Google vs. Ok Google
Download Ok Google primary logo

Horizontal lockup

2020_Ok Google+Molecules_Fallback lockup_Horizontal_color.png

Vertical lockup

2020_Ok Google+Molecules_Fallback lockup_Vertical_color.png

Monochrome logos

Use for marketing materials and in-product applications, only where the full colored logo or badge cannot be applied. The background should provide good contrast against the logo. Use these rules: Black above light max 5% black. Reverse below dark min 85% black. If the background value doesn’t adhere, use a badge as a visual fallback for static assets.

When to use

  • On cardboard when printing doesn’t allow color
  • Only one color can be used
  • On video assets or other animated/motion assets
  • Mono or dual chromatic assets

Black monochrome

Use the black monochrome logo over white backgrounds.

2020_Hey Google+Molecule_Monochrome lockup_Vertical_Black on white background.png
2020_Hey Google+Molecule_Monochrome lockup_Vertical_Black on white background.png
2020_Hey Google+Molecule_Monochrome lockup_Black on darker than 5% black_Don't.png
do
DO

Use the monochrome black horizontal logo over white backgrounds.

do
DO

Use the monochrome black vertical logo over white backgrounds.

dont
DON'T

Use the monochrome black lockups on backgrounds darker than 5% black.

White monochrome

Use the white monochrome logo against black, color, and photo backgrounds.

download (2).png
2020_Hey Google+Molecule_Monochrome lockup_Horizontal_White on colored background.png
2020_Hey Google+Molecules_Monochrome lockup_White on gray_Don't.png
do
DO

Use the monochrome white logo over black backgrounds.

do
DO

Use the monochrome white logo over color, photo or textured backgrounds.

dont
DON'T

Use the monochrome white lockups on backgrounds lighter than 85% black.