Brand Positioning
Google apps and services are tailor-made for the in-car experience.
Product overview
Please note that the product information below is not to be used as messaging guidance.
Google Gemini
Google Maps
Google Play
Your AI assistant on the road provides a personal, connected drive. Speak naturally to find stops, brainstorm, or control vehicle settings like climate. Deeply integrated, Gemini creates a personalized experience that improves over time with new features and language support.
Experience a truly integrated drive with Google Maps, built for your vehicle's screens. With real-time traffic updates, automatic rerouting, and smart EV trip planning that factors in your battery range, the Google built-in experience ensures your navigation is always accurate, fresh, and perfectly optimized for your drive.
Differentiators
Google built-in vs. Android Auto
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Android Auto requires a user to connect an Android phone to a compatible car, relying on the phone to power the functionality. Cars with Google built-in integrate Google apps and services directly into the car display, providing a more helpful driving experience, allowing drivers to control their car settings and more with just their voice. |
Positioning and Value Propositions
Positioning
Our positioning statement is the expression of what sets cars with Google built-in apart and its unique offering.
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A more connected, helpful, and personalized driving experience with help from Google. |
Value Propositions
Our value propositions are the high-level descriptors of benefits that will be delivered to potential car buyers.
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Connected |
Helpful |
Personalized |
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Drivers stay connected to the outside world while their car stays connected to real-time traffic data and automatic upgrades, giving drivers more hands-free control. |
Advanced AI allows for interaction using natural speech, eliminating the need to memorize specific commands. This technology helps complete tasks efficiently while driving, with safety in mind, always. |
Driver’s contacts, preferences, and favorite apps can be integrated into their vehicle for a more personalized experience when they sign into their Google Account. |