Brand Positioning
Google apps and services are tailor-made for the in-car experience.
Product overview
Please note that the product information below is not to be used as messaging guidance.
Google Gemini
Google Maps
Google Play
Google Gemini is your new AI assistant for a more natural, connected drive. Forget rigid commands—just speak naturally to find the perfect stop, brainstorm ideas, or control vehicle settings like the climate. Deeply integrated with your car, Gemini creates a personalized experience that continuously improves with new features and language support over time.
Get where you’re going with the world’s most advanced mapping system featuring globally-sourced, real-time data. Google Maps provides live traffic, dynamic and eco-friendly routing, and supports vehicle assistance.
The curated app store features familiar apps — all distraction-tested for safer driving. The ecosystem of apps continues to grow — and is automatically updated with new improvements.
Differentiators
Google built-in vs. Android Auto
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Android Auto requires a user to connect an Android phone to a compatible car, relying on the phone to power the functionality. Cars with Google built-in integrate Google apps and services directly into the car display, providing a more helpful driving experience, allowing drivers to control their car settings and more with just their voice. |
Positioning and Value Propositions
Positioning
Our positioning statement is the expression of what sets cars with Google built-in apart and its unique offering.
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A more connected, helpful, and personalized driving experience with help from Google. |
Value Propositions
Our value propositions are the high-level descriptors of benefits that will be delivered to potential car buyers.
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Connected |
Helpful |
Personalized |
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Drivers stay connected to their smart devices while their car stays connected to real-time traffic data and automatic upgrades. |
Advanced AI allows for interaction using natural speech, eliminating the need to memorize specific commands. This technology helps complete tasks efficiently while driving, with safety in mind, always. |
The driver’s preferences and apps are seamlessly integrated into their vehicle for a more personalized experience. |