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Page selection Select a page Logo lockups
  • Logo lockups
English - United States

Horizontal logo lockup

The horizontal logo lockup is our master logo, and it should be used when applicable in developer marketing assets. It comes in four color variations: primary, inverted, monochrome white, and monochrome black. The primary version should be used whenever possible, but we do allow other versions shown below to be used in certain circumstances.

When printing these assets please use the Pantone color swatch (2412 CS) whenever possible. If the Pantone swatch is not available, please use the CMYK C version of the asset for printing on coated paper and the CMYK U version of the asset for printing on matte paper.

android-01-lockup-h-2col.png

Color versions

Primary

Inverted

android-01-lockup-h-2col.png

The horizontal lockup is meant to be used with our primary colors: black and Android green. When appropriate, the horizontal lockup should be used.

android-02-lockup-navy-h-2col.png

When using a dark background, we recommend using the inverted horizontal lockup (white and Android green) to ensure visibility.

Print (CMYK C)

Print (CMYK C)

Print (CMYK U)

Print (CMYK U)

Monochrome white

Monochrome black

android-03-lockup-white-h-2col_darkgreen.png

On dark backgrounds that compete with the inverted lockup, you may use the monochrome white version.

android-04-lockup-black-h-2col_pink.png

The monochrome black version of the lockup should be used as a last resort when there are both conflicting colors and visibility issues.

Clear space

Make sure the lockup is always legible and has enough clear space around it to not interfere with headlines, text or other visuals. The minimum clear space is one full height of the “a” in our wordmark on all sides.

android-05-margin-h-1col.png

Minimum size

When placing the lockup, do not alter or modify the measurements or proportions. Always show the logo at the minimum size or larger and ensure that the wordmark is clearly legible.

Minimum size (print): 0.75 inches
Minimum size (digital): 91.93 px

android-06-min-size-h-1col.png

Placement

When placing the master logo, default to either the bottom left or bottom right corners, depending on margin. Make sure that logo is placed consistently from one piece of collateral to the next and use the margin to ensure the logo has enough visibility.

For standard size horizontal and vertical compositions, scale the logo to be at least 1/4 or 1/3 of the composition’s width, using the grid. For extreme vertical compositions that do not allow for alignment left or right, center the logo horizontally at the bottom. For extreme horizontal compositions, center the logo vertically and use your judgment in choosing size.

Vertical composition examples

android-07-vertical-placement-h.png

Horizontal composition examples

android-08-horizontal-placement-h.png

Incorrect usage

android-10-dont-alone-h.png
dont
DON'T

Don’t use the icon alone as a placeholder for the logo lockup.

android-11-dont-tooclose-h.png
dont
DON'T

Don’t add any other elements within the defined clear space.

android-12-dont-rearrange-h.png
dont
DON'T

Don’t rearrange the lockup. The icon is always on the right.

android-13-dont-rotate-h.png
dont
DON'T

Don’t place the lockup at an angle.

android-14-dont-stretch-h.png
dont
DON'T

Don’t distort or stretch the lockup.

android-15-dont-colors-h.png
dont
DON'T

Don’t apply any colors besides those dictated in these guidelines.

android-16-dont-gradients-h.png
dont
DON'T

Don’t apply gradients to or behind the lockup.

android-17-dont-outline-h.png
dont
DON'T

Don’t outline the lockup.

android-18-dont-shadow-h.png
dont
DON'T

Don’t use drop shadows.

android-19-dont-glow-h.png
dont
DON'T

Don’t use glows.

android-20-dont-image-h.png
dont
DON'T

Don’t place images within the lockup.

android-21-dont-change-h.png
dont
DON'T

Don’t set the lockup in another typeface.

android-22-dont-tagline-h.png
dont
DON'T

Don’t add a tagline to the logo.

android-23-dont-add-h.png
dont
DON'T

Don’t add foreign elements to the logo.

android-24-dont-contrast-h.png
dont
DON'T

Don’t use the logo without sufficient contrast between the background and the foreground.

android-25-dont-readability-h.png
dont
DON'T

Don’t place the logo on a busy pattern background that hinders readability.

Vertical logo lockup

The horizontal logo lockup is our master logo, and it should be used when applicable in developer marketing assets. However, in some instances you may have space constraints, like creating social media icons or packaging placements. In these instances, use the vertical lockup.

When printing these assets please use the Pantone color swatch (2412 CS) whenever possible. If the Pantone swatch is not available, please use the CMYK C version of the asset for printing on coated paper and the CMYK U version of the asset for printing on matte paper.

android-01-lockup-v-1col.png

Color versions

Primary

Inverted

android-01-lockup-v-2col.png

The horizontal lockup is meant to be used with our primary colors: black and Android green. When appropriate, the horizontal lockup should be used.

Digital

Print (CMYK C)

Print (CMYK U)

android-02-lockup-navy-v-2col.png

When using a dark background, we recommend using the inverted horizontal lockup (white and Android green) to ensure visibility.

Digital

Print (CMYK C)

Print (CMYK U)

Monochrome white

Monochrome black

android-03-lockup-white-v-2col_darkgreen.png

On dark backgrounds that compete with the inverted lockup, you may use the monochrome white version.

Digital

android-04-lockup-black-v-2col_pink.png

The monochrome black version of the lockup should be used as a last resort when there are both conflicting colors and visibility issues.

Digital

Clear space

Make sure the lockup is always legible and has enough clear space around it to not interfere with headlines, text or other visuals. The minimum clear space is 1.5 x the height of the “a” in our wordmark on all sides.

android-05-margin-v-1col.png

Minimum size

When placing the lockup, do not alter or modify the measurements or proportions. Always show the logo at the minimum size or larger and ensure that the wordmark is clearly legible.

Minimum size (print): 0.5153 inches
Minimum size (digital): 50 px

android-06-min-size-v-1col.png

Placement

When placing the master logo, default to either the bottom left or bottom right corners, depending on margin. Make sure that logo is placed consistently from one piece of collateral to the next and use the margin to ensure the logo has enough visibility.

For standard size horizontal and vertical compositions, scale the logo to be at least 1/4 or 1/3 of the composition’s width, using the grid. For extreme vertical compositions that do not allow for alignment left or right, center the logo horizontally at the bottom. For extreme horizontal compositions, center the logo vertically and use your judgment in choosing size.

Vertical composition examples

android-07-vertical-placement-v.png

Horizontal composition examples

android-08-horizontal-placement-v.png

Incorrect usage

When using the Android vertical lockup, don’t do any of the following.

android-10-dont-alone-v.png
dont
DON'T

Don’t use the icon alone as a placeholder for the logo lockup.

android-11-dont-tooclose-v.png
dont
DON'T

Don’t add any other elements within the defined clear space.

android-12-dont-rearrange-v.png
dont
DON'T

Don’t rearrange the lockup. The icon is always on the right.

android-13-dont-rotate-v.png
dont
DON'T

Don’t place the lockup at an angle.

android-14-dont-stretch-v.png
dont
DON'T

Don’t distort or stretch the lockup.

android-15-dont-colors-v.png
dont
DON'T

Don’t apply any colors besides those dictated in these guidelines.

android-16-dont-gradients-v.png
dont
DON'T

Don’t apply gradients to or behind the lockup.

android-17-dont-outline-v.png
dont
DON'T

Don’t outline the lockup.

android-18-dont-shadow-v.png
dont
DON'T

Don’t use drop shadows.

android-19-dont-glow-v.png
dont
DON'T

Don’t use glows.

android-20-dont-image-v.png
dont
DON'T

Don’t place images within the lockup.

android-21-dont-change-v.png
dont
DON'T

Don’t set the lockup in another typeface.

android-22-dont-tagline-v.png
dont
DON'T

Don’t add a tagline to the logo.

android-23-dont-add-v.png
dont
DON'T

Don’t add foreign elements to the logo.

android-24-dont-contrast-v.png
dont
DON'T

Don’t use the logo without sufficient contrast between the background and the foreground.

android-25-dont-readability-v.png
dont
DON'T

Don’t place the logo on a busy pattern background that hinders readability.