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Brands Select a brand Android Auto
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Page selection Select a page Visual identity
  • Visual identity
English - United States

Visual identity

This section contains guidance for the use of Android Auto assets, including logos and icons, as you build effective marketing campaigns.

Logos

Visual system

The following four elements are key to the Android Auto brand identity.

androidauto-01-wordmark-h.png

Horizontal wordmark – preferred

androidauto-02-wordmark-v.png

Stacked wordmark – when space is limited.

AAapp_launcher_icon.png

Android Auto app launcher icon – only use in the context of a UI screen.

androidauto-03a-workswith-badge.png

Works with Android Auto – only use when showing alongside other competitor badges.

Please don’t use any of the following brand elements in association with Android Auto.

androidauto-04-dont-google.png
dont
DON'T

Don’t use the Google logo

androidauto-06-dont-androidbot.png
dont
DON'T

Don’t use the Android Robot.

androidauto-05-dont-android.png
dont
DON'T

Don’t use the standalone Android wordmark.

androidauto-07b-dont-outdated.png
dont
DON'T

Don’t use the outdated Android Auto logo.

androidauto-07a-dont-outdated.png
dont
DON'T

Don’t use the outdated Android Auto logo.

Horizontal wordmark

Clear space

Please leave ample clear space around the Android Auto wordmark. The minimum clear space is one full height of the “a” in our wordmark on all sides.

androidauto-16-margins-h.png

Vertical wordmark

Color versions

Clear space

Please leave ample clear space around the Android Auto wordmark. The minimum clear space is one full height of the “a” in our wordmark on all sides.

androidauto-17-margins-v.png

Backgrounds

Always make sure there’s an adequate contrast between the Android Auto wordmark and its background.

androidauto-10a-bg-light1.png
do
DO

Use the black wordmark on white backgrounds.

androidauto-10b-bg-light2.png
do
DO

Use the black wordmark on light backgrounds

androidauto-11-dont-bg-light.png
dont
DON'T

Don’t use the black wordmark on dark or black backgrounds.

androidauto-12a-bg-dark1.png
do
DO

Use the white wordmark on dark or black backgrounds.

androidauto-12b-bg-dark2.png
do
DO

Use the white wordmark on colored backgrounds.

androidauto-13-dont-bg-dark.png
dont
DON'T

Don’t use the white wordmark on light backgrounds.

androidauto-14-bg-image.png
do
DO

Use the white wordmark on imagery, photography, or busy patterns

androidauto-15-dont-bg-image.png
dont
DON'T

Don’t use the black wordmark on imagery, photography or busy patterns.

androidauto-Guidelines-dont-Artboard 5.jpg
dont
DON'T

Don’t use the black wordmark on imagery, photography or busy patterns.

androidauto-Guidelines-dont-Artboard 6.jpg
dont
DON'T

Ensure enough contrast when using the white wordmark on imagery, photography or busy patterns.

Incorrect usage

We love our wordmark, but it’s been constructed to strict standards. Here are some examples of what not to do with it.

androidauto-18-dont-icon.png
dont
DON'T

Don’t use the icon in place of the wordmark.

androidauto-launcher-icon-dont.png
dont
DON'T

Don’t use the launcher icon in place of the wordmark.

androidauto-26-dont-stretch.png
dont
DON'T

Don’t distort or stretch the wordmark.

androidauto-23-dont-rotate.png
dont
DON'T

Don’t place the wordmark at an angle.

androidauto-20-dont-colors.png
dont
DON'T

Don’t apply any colors besides those dictated in these guidelines.

androidauto-27-dont-gradients.png
dont
DON'T

Don’t apply gradients to or behind the wordmark.

androidauto-29-dont-glow.png
dont
DON'T

Don’t use glows.

androidauto-21-dont-outline.png
dont
DON'T

Don’t outline the wordmark.

androidauto-28-dont-shadow.png
dont
DON'T

Don’t use drop shadows.

androidauto-33-dont-readability.png
dont
DON'T

Don’t place the wordmark on a busy pattern background that hinders readability.

androidauto-30-dont-image.png
dont
DON'T

Don’t place images within the wordmark.

androidauto-19-dont-change.png
dont
DON'T

Don’t set the lockup in another typeface.

androidauto-31-dont-tagline.png
dont
DON'T

Don’t add a tagline to the wordmark.

androidauto-32-dont-add.png
dont
DON'T

Don’t add foreign elements to the wordmark.

androidauto-24-dont-tooclose.png
dont
DON'T

Don’t add any other elements within the defined clear space.

androidauto-logo-robot-dont2.png
dont
DON'T

Don’t combine logo with the Android icon.

androidauto-logo-icon-dont1.png
dont
DON'T

Don’t combine the logo and launcher icon.

androidauto-logo-icon-dont2.png
dont
DON'T

Don’t combine the logo and launcher icon.

Launcher icon

AAapp_launcher_icon.png

Android Auto app launcher icon― only use in the context of a UI screen.

The “Android Auto app” launcher icon should only be used in the context of a UI screen, or in marketing collateral promoting or referring explicitly to the Android Auto app on mobile devices.

Works with Android Auto badge

WorksWith_AndroidAuto_badge.png

Works with Android Auto badge ― only use alongside other ingredient badges.

The “Works with Android Auto” badge should only be used when showcasing competitor badges side by side in email, packaging, and online and print brochures.

How our logos work together

When using the Android Auto logo in a co-marketing lockup with your own logo, please follow the guidelines below.

Placement

androidauto-40-cobranding.png
do
DO

Use your logo as the main headline or primary branding element of the creative, with the Android Auto wordmark in a secondary position.

androidauto-41-dont-cobranding.png
dont
DON'T

Don’t use the Android Auto wordmark as the main headline or primary branding element of the creative.

Sizing

androidauto-42-cobranding-sizes.png
do
DO

Use the Android Auto wordmark as an ingredient brand. It should always be smaller than your logo.

androidauto-43-dont-cobranding-sizes.png
dont
DON'T

Don’t make the Android Auto wordmark larger than, or equal in size to your logo.

Clear space

androidauto-44-cobranding-sizes.png
do
DO

Leave enough clear space around the Android Auto wordmark. The minimum clear space is one full height of the “a” in our wordmark on all sides.

androidauto-45-dont-cobranding-sizes.png
dont
DON'T

Don’t place the Android Auto wordmark too close to your logo.

One logo per creative

androidauto-40-cobranding.png
do
DO

Use one Android Auto wordmark per frame or screen.

androidauto-46-dont-more.png
dont
DON'T

Don’t use the Android Auto wordmark more than once on the same frame or screen.

Other brands

When using the Android Auto wordmark or badge alongside other ingredient partner brands, please be sure to provide equal placement and sizing.

androidauto-47-more-sizing.png
do
DO

Provide equal placement and sizing.

androidauto-48-dont-more-sizing.png
dont
DON'T

Do not make placement and/or sizing unequal.

androidauto-badge-sizing.png
do
DO

Provide equal placement and sizing.

androidauto-badge-dont-sizing.png
dont
DON'T

Do not make placement and/or sizing unequal.