Visual identity
This section contains guidance for the use of Android Auto assets, including logos and icons, as you build effective marketing campaigns.
Logos
Visual system
The following four elements are key to the Android Auto brand identity.
Horizontal wordmark – preferred
Stacked wordmark – when space is limited.
Android Auto app launcher icon – only use in the context of a UI screen.
Works with Android Auto – only use when showing alongside other competitor badges.
Please don’t use any of the following brand elements in association with Android Auto.
Don’t use the Google logo
Don’t use the Android Robot.
Don’t use the standalone Android wordmark.
Don’t use the outdated Android Auto logo.
Don’t use the outdated Android Auto logo.
Horizontal wordmark
Clear space
Please leave ample clear space around the Android Auto wordmark. The minimum clear space is one full height of the “a” in our wordmark on all sides.
Vertical wordmark
Color versions
Clear space
Please leave ample clear space around the Android Auto wordmark. The minimum clear space is one full height of the “a” in our wordmark on all sides.
Backgrounds
Always make sure there’s an adequate contrast between the Android Auto wordmark and its background.
Use the black wordmark on white backgrounds.
Use the black wordmark on light backgrounds
Don’t use the black wordmark on dark or black backgrounds.
Use the white wordmark on dark or black backgrounds.
Use the white wordmark on colored backgrounds.
Don’t use the white wordmark on light backgrounds.
Use the white wordmark on imagery, photography, or busy patterns
Don’t use the black wordmark on imagery, photography or busy patterns.
Don’t use the black wordmark on imagery, photography or busy patterns.
Ensure enough contrast when using the white wordmark on imagery, photography or busy patterns.
Incorrect usage
We love our wordmark, but it’s been constructed to strict standards. Here are some examples of what not to do with it.
Don’t use the icon in place of the wordmark.
Don’t use the launcher icon in place of the wordmark.
Don’t distort or stretch the wordmark.
Don’t place the wordmark at an angle.
Don’t apply any colors besides those dictated in these guidelines.
Don’t apply gradients to or behind the wordmark.
Don’t use glows.
Don’t outline the wordmark.
Don’t use drop shadows.
Don’t place the wordmark on a busy pattern background that hinders readability.
Don’t place images within the wordmark.
Don’t set the lockup in another typeface.
Don’t add a tagline to the wordmark.
Don’t add foreign elements to the wordmark.
Don’t add any other elements within the defined clear space.
Don’t combine logo with the Android icon.
Don’t combine the logo and launcher icon.
Don’t combine the logo and launcher icon.
Launcher icon
The “Android Auto app” launcher icon should only be used in the context of a UI screen, or in marketing collateral promoting or referring explicitly to the Android Auto app on mobile devices.
Works with Android Auto badge
Works with Android Auto badge ― only use alongside other ingredient badges.
The “Works with Android Auto” badge should only be used when showcasing competitor badges side by side in email, packaging, and online and print brochures.
How our logos work together
When using the Android Auto logo in a co-marketing lockup with your own logo, please follow the guidelines below.
Placement
Use your logo as the main headline or primary branding element of the creative, with the Android Auto wordmark in a secondary position.
Don’t use the Android Auto wordmark as the main headline or primary branding element of the creative.
Sizing
Use the Android Auto wordmark as an ingredient brand. It should always be smaller than your logo.
Don’t make the Android Auto wordmark larger than, or equal in size to your logo.
Clear space
Leave enough clear space around the Android Auto wordmark. The minimum clear space is one full height of the “a” in our wordmark on all sides.
Don’t place the Android Auto wordmark too close to your logo.
One logo per creative
Use one Android Auto wordmark per frame or screen.
Don’t use the Android Auto wordmark more than once on the same frame or screen.
Other brands
When using the Android Auto wordmark or badge alongside other ingredient partner brands, please be sure to provide equal placement and sizing.
Provide equal placement and sizing.
Do not make placement and/or sizing unequal.
Provide equal placement and sizing.
Do not make placement and/or sizing unequal.