We can’t wait to see your work.

Follow the hassle-free steps below to submit your creative to Google.

Before submitting your marketing material for approval, please make sure it complies with our brand guidelines to ensure an efficient review process. All requests should be submitted using the approval form. Please fill out the required information so we can track, assign and reply to your request in a timely manner.

The most important consideration? Start early. Our partner brand team is small, and reviews can take anywhere from a few days to a month or longer, depending on the number of internal approvals and revisions required.

Please allow adequate lead time for changes that may need to be made to your creative before we can give final approval. Refer to the chart below for recommended lead times. Please note that custom campaigns and brand implementations that fall outside of our provided guidance may require additional time for marketing and legal approvals.

“Diversity in advertising is a bigger challenge than any one company alone can solve.”
– Lorraine Twohill (CMO, Google)

At Google, we build products for everyone, and are committed to diversity and inclusion. When we communicate with people through marketing, we aim to reflect the diversity of our users and the world.

As our trusted marketing partner, here’s a few ways to keep inclusivity in mind when working with Google. View our resources for diversity, equity and inclusion. You can also download our guide for more information.

If you have any questions about how to apply this to your marketing materials, please get in touch.