Visual identity
This section contains guidance for the use of YouTube TV assets as you build your marketing materials.If you are using any YouTube Music assets for your marketing, please note that you must fill out this form for approval.
YouTube TV logo lockups
Two-color versions
Please use the two-color logo lockups whenever possible. If the background color clashes with the two-color lockup, then please use our monochrome lockups.
Monochrome versions
Please use our monochrome lockups if the background color in your creative clashes with the two-color lockup or if our lockup is being placed next to a partner’s monochrome logo.
Clear space
Clear space refers to the area around the lockup that must be kept clear of other visual elements. The minimum clear space is one full height of the triangle in the icon (X) on all sides of the lockup. Whenever possible, provide more clear space around the lockup to give it more prominence.
Minimum sizes
To ensure the word “YouTube” can always be read, the logo should never appear smaller than the following minimum sizes:
- Digital application: 20dp
- Print application: 0.125 inches or 3.1 mm
YouTube TV in-product logo
To shorten the YouTube TV lockup for use within our UI, we remove the word “YouTube.” Due to legal requirements, you must receive approval from the brand team for any use of this lockup in marketing collateral.
Brand line lockups
Including the YouTube TV brand line beneath our logo can help communicate our value prop to customers.
The brand line must be center aligned and in YT Sans SemiBold font. The minimum clear space around the entire lockup is equal to the height of the triangle in the play button.
To size the brand line, make the capital letter equal to the height of the triangle in the play button. The spacing between the brand line and the YouTube TV lockup should also be equal to the height of the triangle in the play button.
Endorsement lines
Endorsement lines let us provide brand attribution for various kinds of partnerships or brand relationships without having to use the full logo lockup. Because we cannot use our lockups in the middle of a sentence, we have provided a selection of endorsement lines for partners to feature in marketing materials.
When you use an endorsement line, make sure it’s easy to read and follows our clear space standards and minimum size requirements.
If it’s necessary for an endorsement line to appear smaller than our minimum size standards allow, the endorsement should be written as plain text in the Roboto regular typeface.
Copy variations
Endorsement lines are use-case specific. These variations should cover most marketing needs. If you need a unique endorsement line, please notify your YouTube point of contact.
Endorsement lines are always sentence case unless there is only one word in front of the YouTube wordmark. In this situation, the first word should be left in lowercase (e.g. “by YouTube”).
Endorsement lines
Readability standards
Testing the contrast ratio
Our lockups must always pass the AA accessibility standard for visibility set by the Web Content Accessibility Guidelines. Use the WebAIM tool to check the contrast ratio of the logo color you wish to use against the background color of your creative:
- Regular and small lockups (18pt or below) must show a contrast ratio of 4.5:1 or higher.
- Large lockups (18pt or above) must show a contrast ratio of 3:1 or higher.
Color backgrounds
Make sure you check the contrast ratio of the wordmark and icon color against your background color. Both the wordmark and icon must pass the contrast ratio test in order to be used in any marketing collateral.
In this example, the red icon and white wordmark pass the WCAG AA standards, but the black wordmark does not.
In this example, the red icon and black wordmark pass the WCAG AA standards, but the white wordmark does not.
When the red icon does not pass the contrast ratio test, use a monochrome logo instead.
Photo backgrounds
Whenever you place a logo on a photo, the logo must always be easy to see and read. You can continue to use the WebAIM tool to test the contrast ratio by selecting a predominant color from your background image. Note that this approach will not provide a perfect ratio reading due to the various colors within a photo.
In this example, the red icon and black wordmark pass the WCAG AA standards, but the white wordmark does not.
In this example, the red icon and white wordmark pass the WCAG AA standards, but the black wordmark does not.
Use a monochrome lockup if the red icon does not pass the color ratio test.
Since the red icon does not pass the color ratio test and the background image is predominantly light in color, the black monochrome lockup works best here.
Since the red icon does not pass the color ratio test and the background image is predominantly dark in color, the white monochrome lockup works best here.