Visual identity
This section contains guidance for the use of YouTube Premium assets as you build your marketing materials. If you are using any YouTube Premium assets for your marketing, please note that you must fill out this form for approval.
YouTube Premium logo lockups
Two-color versions
Please use the two-color logo lockups whenever possible. If the background color clashes with the two-color lockup, then please use our monochrome lockups.
YouTube Premium logo lockup
YouTube Premium logo lockup (white)
Monochrome versions
Please use our monochrome lockups if the background color in your creative clashes with the two-color lockup or if our lockup is being placed next to a partner’s monochrome logo.
YouTube Premium monochrome lockup (black)
YouTube Premium monochrome lockup (white)
Clear space
The amount of clear space around the logo should be equal to or greater than the size of the triangle in the icon.
Clear space requirements
Minimum size
To ensure the word “YouTube” can always be read, the lockup should never appear smaller than the following minimum sizes:
- Digital application: 20dp
- Print application: 0.125 inches or 3.1 mm
Minimum size (digital)
Minimum size (print)
YouTube Premium logo animation
This is the official YouTube Premium logo animation for use in marketing collateral. Never create a new logo animation.
Logo animation .mov and AE files
YouTube Premium product logo
To shorten the YouTube Premium lockup for use within our UI, we remove the word “YouTube.” Due to legal requirements, you must receive approval from the brand team for any use of this lockup in marketing collateral.
Endorsement lines
Endorsement lines let us provide brand attribution for various kinds of partnerships or brand relationships without having to use the full logo lockup. Because we cannot use our logo lockups in the middle of a sentence, we have provided a selection of endorsement lines for partners to feature in marketing materials.
When you use an endorsement line, make sure it’s easy to read and follows our clear space and minimum size requirements.
If it’s necessary for an endorsement line to appear smaller than our minimum size standards allow, the endorsement should be written as plain text in the Roboto regular typeface.
Endorsement lines are always sentence case unless there is only one word in front of the YouTube wordmark. In that situation, the first word should be left in lowercase (e.g., “by YouTube”).
One-line endorsement
Stacked endorsement
Readability standards
Testing the contrast ratio
Our lockups must always pass the AA accessibility standard for visibility set by the Web Content Accessibility Guidelines. Use the WebAIM tool to check the contrast ratio of the logo color you wish to use against the background color of your creative:
- Regular and small lockups (18pt or below) must show a contrast ratio of 4.5:1 or higher.
- Large lockups (18pt or above) must show a contrast ratio of 3:1 or higher.
Color backgrounds
Make sure you check the contrast ratio of the wordmark and icon color against your background color. Both the wordmark and icon must pass the contrast ratio test in order to be used in any marketing collateral.
In this example, the red icon and white wordmark pass the WCAG AA standards, but the black wordmark does not.
In this example, the red icon and black wordmark pass the WCAG AA standards, but the white wordmark does not.
When the red icon does not pass the contrast ratio test, use a monochrome lockup instead.
Photo backgrounds
Whenever you place a lockup on a photo, the lockup must always be easy to see and read. You can continue to use the WebAIM tool to test the contrast ratio by selecting a predominant color from your background image.
Note that this approach will not provide a perfect ratio reading due to the various colors within a photo.
In this example, Icon red + Logo black pass the WCAG AA standard.
In this example, Icon red + Logo white does not pass the WCAG AA standard.
Use a monochrome lockup if the red icon does not pass the color ratio test.
Since the background image is predominantly dark in color, our Icon red would not pass the color ratio test so the white monochrome Logo works best here.
Since the background image is predominantly dark in color, Icon red does not pass the color ratio test.