Legal and trademarks
Any creatives that include or refer to the YouTube trademarks must be reviewed and fully approved by Google’s brand team. In addition, the following legal requirements apply.
Requirements
When using ...
You are required to ...Include the ™ symbol
You are required to ...Include an attribution statement
You are required to ...Include the Creative Commons attribution
|
YouTube |
✓ |
✓ |
✕ |
|
YouTube Premium |
✕ |
✓ |
✕ |
|
YouTube logo |
✕ |
✓ |
✕ |
|
YouTube Premium logo |
✕ |
✓ |
✕ |
How to display the trademark symbol (™)
A trademark symbol ™ is required for the first or most prominent time the trademark appears in text, for each language section of the marketing creative. The trademark symbol does not need to be repeated for additional instances of that trademark. Social media posts do not need a trademark symbol. Make sure to always use the ™ symbol, not the ® symbol.
|
YouTube™ |
Apply the ™ symbol as shown in these examples.
|
YouTube Premium™ |
|
YouTube™ Premium™ |
|
YouTube™ Premium |
Don’t apply the ™ in these ways.
Attribution statement
How to include the attribution statement
Google’s brand features (product names, logos, screenshots, and other distinctive features) can only be used with our explicit permission. If you’ve been granted permission to use our trademarks in your marketing materials, you’ll need to include an attribution statement in the creative, see how.
All brands – Legal line generator
We’ve created our legal line generator tool to take out the guess work. Easily auto-generate the correct legal line for your marketing materials across all Google products and services. Simply select the brand(s) and language(s) to generate the appropriate attribution statement in an instant.
You can find simple instructions and everything you need in our tools page.
Legal line generatorSocial media
Social media posts do not need an attribution statement. For banners and clickable creatives, the attribution statement can be included on the destination landing page.
Usage rights
When marketing YouTube, YouTube Premium, or YouTube Music, you may want to show the product UI or specific device screens in your marketing materials. Keep in mind though that YouTube does not own the rights to any YouTube or YouTube Music content featured on our apps, unless the rights for said content has been negotiated and granted by the lawful owner. Whenever showing the YouTube or YouTube Music user interface, you must obtain rights directly from all content owners shown on screen.