Endorsement lines let us provide brand attribution for various kinds of partnerships or brand relationships without having to use the full logo lockup. Because we cannot use our logo lockups in the middle of a sentence, we have provided a selection of endorsement lines for partners to feature in marketing materials.

When you use an endorsement line, make sure it’s easy to read and follows our clear space and minimum size requirements.

If it’s necessary for an endorsement line to appear smaller than our minimum size standards allow, the endorsement should be written as plain text in the Roboto regular typeface.

Endorsement lines are always written in sentence case unless there is only one word in front of the YouTube wordmark. In that situation, the first word should be left in lowercase (e.g., “by YouTube”).