Editorial guidelines
Our brand voice has to be consistent. In order to protect our brand identity, here’s how you should write about YouTube Music.
Spelling and grammar
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YouTube Music |
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YouTube Music Premium |
Use title case when writing about the app or YouTube Music Premium.
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youtube music |
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Youtube music |
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music premium |
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Music Premium |
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Premium plan |
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Premium music plan |
Don’t use these examples.
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The new music streaming app. Made by YouTube. |
Use this specific tagline.
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The streaming music app made by YouTube. |
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YouTube’s new streaming app. |
Don’t change or adjust the wording of the tagline. Avoid phrasing that has too much overlap with the tagline.
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Get the background play in the YouTube Music app. |
Use “in” instead of “on” when referring to YouTube Music’s features and plans.
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Get the background play on the YouTube Music app. |
Don’t use “on” to refer to features and plans.
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Ad-free |
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Hard-to-find |
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Up-and-coming |
Hyphenate properly.
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Ad free |
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Hard to find |
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Up and coming |
Don’t hyphenate improperly.
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Try YouTube Music Premium |
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Get YouTube Music Premium |
Use “try” or “get” when referring to going from free to a paid subscription.
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Upgrade to YouTube Music Premium |
Don’t use “upgrade” when referring to YouTube Music as it can create confusion with YouTube Premium.
General things to look out for
Don’t disparage ads. (e.g., “Don’t let ads ruin the moment.”)
Don’t use absolutes or superlatives to describe the YouTube Music catalog outside of Music Premium. Never use terms we can’t substantiate – examples include: all, every, everything in between, all your music, world’s most diverse catalog, anywhere, everywhere, everything, etc.
Don’t mention that trials are “free” without listing the price or providing a link to terms and conditions.
Don’t use “everything you’d expect” – it causes confusion due to different content that is available to YouTube Music Premium members versus basic users.
Don’t use “curated” in reference to playlists. Instead, try “personalized.”