Legal and trademarks
Any creatives that include or refer to the YouTube trademarks must be reviewed and fully approved by Google’s brand team. In addition, the following legal requirements apply.
General information
A trademark is a word, name, symbol or device (or a combination thereof) that identifies the goods or services of a person or company and distinguishes them from the goods and services of others. A trademark assures consumers of consistent quality with respect to those goods or services and aids in their promotion.
Although Google would like to accommodate all requests to use our trademarks in third-party marketing materials, we want to make sure our brands are used in the right way. That is why our brand features (trademarks, logos, web pages, screenshots, and other distinctive features) can be used only pursuant to the guidelines on this portal, our Terms and Conditions, and for the specific purposes for which Google has given permission.
This trademark list sets out an illustrative, non-exhaustive list of trademarks owned by Google LLC.
Requirements
Any creatives that include or refer to our trademarks must be reviewed and fully approved by Google’s brand approvals team.
When using ...
You are required to ...
Include the ™ symbol
You are required to ...
Include an attribution statement
You are required to ...
Include the Creative Commons attribution
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YouTube Music |
✕ |
✓ |
✕ |
|
YouTube Music logos |
✕ |
✓ |
✕ |
Attribution statement
How to include the attribution statement
Google’s brand features (product names, logos, screenshots, and other distinctive features) can only be used with our explicit permission. If you’ve been granted permission to use our trademarks in your marketing materials, you’ll need to include an attribution statement in the creative, see how.
All brands – Legal line generator
We’ve created our legal line generator tool to take out the guess work. Easily auto-generate the correct legal line for your marketing materials across all Google products and services. Simply select the brand(s) and language(s) to generate the appropriate attribution statement in an instant.
You can find simple instructions and everything you need in our tools page.
Legal line generatorSocial media
Social media posts do not need an attribution statement. For banners and clickable creatives, the attribution statement can be included on the destination landing page.
Usage rights
When marketing YouTube, YouTube Premium, or YouTube Music, you may want to show the product UI or specific device screens in your marketing materials. Keep in mind though that YouTube does not own the rights to any YouTube or YouTube Music content featured on our apps, unless the rights for said content has been negotiated and granted by the lawful owner. Whenever showing the YouTube or YouTube Music user interface, you must obtain rights directly from all content owners shown on screen.