Color palette
To most people, red says “YouTube.” It’s our color, and we like to use it alongside neutrals like black, gray, and white.
Contents
Logo palette
Our logos and icons use the following color palette.
YouTube Red
- Hex #FF0033
Almost Black
- Hex #212121
White
- Hex #FFFFFF
Reds
Our brand is deeply associated with the color red, but that doesn’t mean we should use it everywhere. A very little bit of red goes a long way, so use it sparingly. Icon red should only be used in our official logos and icons. Never use the icon red as an accent color in collateral. Instead, use the other reds in our brand palette.
Light red
- Hex #FF4E45
Medium red
- Hex #CC0000
Grays
As our only neutral colors, our grays are extremely useful in any design. We use white for the background color, middle grays for UI elements, and black for headline and body text.
Gray 1
- Hex #F2F2F2
Gray 2
- Hex #E2E2E2
Gray 3
- Hex #CCCCCC
Gray 4
- Hex #BFBFBF
Gray 5
- Hex #ADADAD
Gray 6
- Hex #999999
Gray 7
- Hex #8C8C8C
Gray 8
- Hex #7A7A7A
Gray 9
- Hex #666666
Gray 10
- Hex #4C4C4C
Gray 11
- Hex #3F3F3F
Gray 12
- Hex #333333
Gray 13
- Hex #212121
Gray 14
- Hex #000000
Patterns
YouTube Kids has a collection of six patterns to be used throughout the website and marketing materials. Each pattern has a set color from the secondary palette, these colors should not be modified in any way.
Secondary palette
Truncated palette of the full secondary palette used for marketing purposes.
