Visual identity: logos, icons and badges
This section contains guidance for the use of our core brand assets. Brand elements are the building blocks of the Google TV brand. Our identity system contains brand elements that have been specifically created for Google TV.
Primary brandmark
The brandmark is our hero element we use to build equity and recognition. Never alter or resize the brandmark’s individual elements.
Google TV primary brandmark light background
Google TV primary brandmark dark background
When to use
There are versions for the primary brandmark, use them wherever possible. If the background color clashes with the full-color versions, please use the mono version.
Never alter or resize the brandmark’s individual elements.
Clear space
- Icon height
Application
- Used in all instances, including co-branded UI screens
Minimum height
- Digital: 24dp
- Print: 3.1mm
Primary brandmark (mono version)
Google TV primary brandmark mono light background
Google TV primary brandmark mono dark background
When to use
Exceptional use only – should the primary full-color brandmark versions not be appropriate.
Clear space
- Icon height
Application
- Monochrome print executions
- With a partner’s monochrome icon
- On busy backgrounds that clash with full-colored brandmark versions in order to ensure legibility and contrast
Minimum height
- Digital: 24dp
- Print: 3.1mm
Primary brandmark (black mono version)
Google TV primary brandmark black mono
When to use
Exceptional use only – should black be the only print color available
Clear space
- Icon height
Application
- Monochrome black print executions
- With a partner’s monochrome black icon
Minimum height
- Digital: 24dp
- Print: 3.1mm
Primary brandmark (stacked)
Google TV primary brandmark stacked light background
Google TV primary brandmark stacked dark background
When to use
Exceptional use only – in narrow formats.
Clear space
- Logo height
Application
- Exceptional circumstances with limited space such as vertical banners and social media
Minimum height
- Digital: 24dp
- Print: 3.1mm
Primary brandmark (stacked - mono)
Google TV primary brandmark stacked mono light background
Google TV primary brandmark stacked mono dark background
When to use
Exceptional use only – to ensure legibility and contrast in narrow formats.
Clear space
- Logo height
Application
- Monochrome print executions
- On busy backgrounds
- Exceptional circumstances with limited space such as vertical banners and social media
Minimum height
- Digital: 24dp
- Print: 3.1mm
Primary brandmark clear space
Please leave ample clear space around the logo. The minimum clear space is the height of the icon on all sides.
Primary brandmark don’ts
This section contains guidance for the use of the Google TV logo, this guidance applies to all versions of the logo.
Recolor the brandmark.
Add effects to the wordmark.
Use brandmark on backgrounds that don’t give enough contrast.
Use the brandmark on busy backgrounds when legibility is hindered (e.g. photos).
Place the brandmark within a container.
Change the order of elements.
Change the wordmark part.
Use the brandmark in copy.
Distort the brandmark.
Primary icon
Google TV primary icon light background
Google TV primary icon dark background
When to use
The icon should always be accompanied by the wordmark with the rare exception of specific use cases listed below.
Clear space
- 0.5x icon height
Application
- App icons
- Profile icons
Minimum height
- Digital: 10dp
- Print: 5mm
Primary icon (mono version)
Google TV Primary icon mono light Background
Google TV primary icon mono dark background
When to use
Exceptional use only – to ensure legibility in one color scenarios.
Clear space
- 0.5x icon height
Application
- Monochrome print executions for App icons or Profile icons
Minimum height
- Digital: 10dp
- Print: 5mm
Wordmark
The wordmark is our text only typographic treatment of the brand name, providing instant brand recognition.
Google TV wordmark light Background
Google TV wordmark dark background
When to use
Never alter or resize the wordmark artwork.
Clear space
- ‘G’ height
Application
- In product/UI
Minimum height
- Digital: 24dp
- Print: 3.1mm
