Primary logos
Contents
Horizontal lockup
Whenever possible, use the horizontal version of the logo lockup.
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Horizontal lockup with white wordmark－recommended.
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Backgrounds
The Google Play logo lockup should only be used against a clean, solid background. When dealing with colored or busy backgrounds, please use the wordmark.
Use the grey wordmark on a white background.
Use the grey wordmark on a background with max. 5% tint of black.
Use the white wordmark on a background with a range of 6%–99% tint of black.
Use the white wordmark on a colored or dark background.
Don’t use the grey wordmark on photography or patterned backgrounds.
Don’t use the white wordmark on photography or patterned backgrounds.
Clear space
Please leave enough clear space around the logo lockup. The minimum clear space is one full height of the icon on all sides of the lockup.
Clear space requirements.
Incorrect usage
Do not use any Google Play logo as part of the marketing copy. Do not text wrap the product name in copy or modify the logo to do so.
Do not change the alignment of elements in the logo lockup.
Do not create a monochrome version of the Google Play logo.
Do not change the colors of the Google Play logo.
Do not use the logo as a “badge” or “tile” element.
Vertical lockup
The vertical lockup should only be used when there is not enough space for the horizontal lockup. The Google Play logo lockup should only be used against a clean, solid background. When dealing with colored or busy backgrounds, please use the wordmark.
Vertical lockup with grey wordmark
Vertical lockup with white wordmark
Clear space
Please leave enough clear space around the logo lockup. The minimum clear space is half the height of the icon on all sides of the lockup.
Clear space requirements
Icon
The Google Play icon generally shouldn’t be used in marketing materials without the wordmark. Since the icon also serves as the official app icon for the Google Play Store, we do allow it to be displayed in the context of a home screen UI.
Use the Google Play prism as the app icon for the Google Play Store in the context of a UI screen.
Don’t use the Google Play icon without the wordmark in your marketing materials.
Use the Google Play Prism as the app icon when featured alongside other Google brand icons.