Brands Select a brand Google Play
  • Android
  • Android Auto
  • Android Enterprise
  • Android TV
  • Android XR
  • Cars with Google built-in
  • Chrome
  • Chromebook
  • Diversity and inclusion
  • Family Link
  • Fitbit
  • Gemini
  • Google Assistant
  • Google brand
  • Google Cast
  • Google Chromecast
  • Google Lens
  • Google Maps
  • Google Meet
  • Google Nest
  • Google Nest Display
  • Google Nest Pro
  • Google Nest Safety
  • Google Nest Security
  • Google Nest Speakers
  • Google Nest Thermostat
  • Google News
  • Google One
  • Google Pay
  • Google Photos
  • Google Pixel
  • Google Pixelbook
  • Google Pixel Tablet
  • Google Pixel Wearables
  • Google Play
  • Google Play Protect
  • Google TV
  • Google Wallet
  • Google Wifi
  • ND4C Guidance
  • Waze
  • Wear OS by Google
  • Works With Google Home
  • YouTube Kids
  • YouTube Music
  • YouTube Premium
  • YouTube TV
Page selection Select a page Badge Guidelines
  • Badge Guidelines
English - United States

Badges

Google Play badges can be used in marketing campaigns to promote content on Google Play.

Contents

When to use them

These badges should only be used to promote content on Google Play. If you’re driving customers to download content on Google Play, please use these badges rather than the primary logo lockups.

Get it on Google Play badge

Pre-register on Google Play badge

The “Get it on Google Play” badge can be used to drive downloads on Google Play.

The “Pre-register on Google Play” badge can be used to drive pre-registration on Google Play.

googleplay-badge-01-getit
googleplay-badge-02-preregister
Download badge
Download badge

Design guidelines

Minimum size and clear space

Follow the minimum badge size guidelines for screen and print. It’s important to make sure the badge is large enough that all the text is legible.

googleplay-badge-10-min-size-print

Minimum badge size for screen

googleplay-badge-10-min-size-print (1)

Minimum badge size for print

When you’re placing the Google Play badge among other application store badges, make sure the Google Play badge is the same size or larger than the other badges.

googleplay-badge-12-same-size

The clear space surrounding the badge must be equal to one-quarter of the height of the badge.

googleplay-badge-06-margins

Backgrounds

Use a solid background or a simple background image that allows for enough contrast with the badge.

googleplay-badge-13-background

Language

Localization

Use the localized badge version to align with the language of your marketing campaign whenever possible.

Legal attribution

Include the appropriate Google Play legal attribution when space is available. For a localized legal attribution, see the legal line generator.

Things to avoid

googleplay-badge-03-dont-outdated
googleplay-badge-04-dont-color
dont
DON'T

Don’t use out-of-date badges. This outdated version uses different colors and a different icon shape.

dont
DON'T

Don’t change the badge color.

googleplay-badge-05-dont-rearrange
googleplay-badge-05-dont-illegible
dont
DON'T

Don’t remove or rearrange badge elements.

dont
DON'T

Don’t use low-resolution badges or any badge with illegible text.

googleplay-badge-07-dont-scale-wordmark
googleplay-badge-11-dont-lockup (1)
dont
DON'T

Don’t alter the scale of the wordmark or icon.

dont
DON'T

Don’t use a primary logo lockup to drive users to download content on Google Play.

Downloads

Download all assets
Name
Language
Updated
Size
GetItOnGooglePlay_Badge_Print_color_Aflbanian.eps
5/22/2023
427.8 KB
GetItOnGooglePlay_Badge_Print_color_Afrikaans.eps
4/12/2023
409.7 KB
GetItOnGooglePlay_Badge_Print_color_Amharic.eps
5/22/2023
427.7 KB
GetItOnGooglePlay_Badge_Print_color_Arabic-Saudi-Arabia.eps
4/12/2023
459.3 KB
GetItOnGooglePlay_Badge_Print_color_Armenian.eps
8/16/2023
1.1 MB
GetItOnGooglePlay_Badge_Print_color_Azerbaijani.eps
4/12/2023
421.8 KB
GetItOnGooglePlay_Badge_Print_color_Bangla.eps
5/22/2023
433.6 KB
GetItOnGooglePlay_Badge_Print_color_Basque.eps
4/12/2023
417.4 KB
GetItOnGooglePlay_Badge_Print_color_Belarusian.eps
4/12/2023
419.7 KB
GetItOnGooglePlay_Badge_Print_color_Bosnian.eps
5/22/2023
425.0 KB
GetItOnGooglePlay_Badge_Print_color_Bulgarian.eps
4/12/2023
409.8 KB
GetItOnGooglePlay_Badge_Print_color_Burmese.eps
5/22/2023
432.1 KB
GetItOnGooglePlay_Badge_Print_color_Catalan.eps
4/12/2023
407.8 KB
GetItOnGooglePlay_Badge_Print_color_Chinese-HK.eps
5/22/2023
443.1 KB
GetItOnGooglePlay_Badge_Print_color_Chinese-TW.eps
5/22/2023
450.2 KB
GetItOnGooglePlay_Badge_Print_color_ChinesePRC.eps
8/16/2023
1.1 MB
GetItOnGooglePlay_Badge_Print_color_Croatian.eps
4/12/2023
408.1 KB
GetItOnGooglePlay_Badge_Print_color_Czech.eps
4/12/2023
409.5 KB
GetItOnGooglePlay_Badge_Print_color_Danish.eps
4/12/2023
407.5 KB
GetItOnGooglePlay_Badge_Print_color_Dutch.eps
4/12/2023
425.8 KB
GetItOnGooglePlay_Badge_Print_color_English.eps
4/12/2023
418.3 KB
GetItOnGooglePlay_Badge_Print_color_Estonian.eps
4/12/2023
411.2 KB
GetItOnGooglePlay_Badge_Print_color_Filipino.eps
4/12/2023
409.6 KB
GetItOnGooglePlay_Badge_Print_color_Finnish.eps
4/12/2023
418.3 KB
GetItOnGooglePlay_Badge_Print_color_French-CA.eps
4/12/2023
410.8 KB
GetItOnGooglePlay_Badge_Print_color_French.eps
4/12/2023
411.2 KB
GetItOnGooglePlay_Badge_Print_color_Galician.eps
4/12/2023
420.5 KB
GetItOnGooglePlay_Badge_Print_color_Georgian.eps
5/22/2023
432.0 KB
GetItOnGooglePlay_Badge_Print_color_German.eps
4/12/2023
407.7 KB
GetItOnGooglePlay_Badge_Print_color_Greek.eps
5/3/2023
409.7 KB
GetItOnGooglePlay_Badge_Print_color_Gujarati.eps
5/22/2023
432.4 KB
GetItOnGooglePlay_Badge_Print_color_Hebrew.eps
5/22/2023
427.0 KB
GetItOnGooglePlay_Badge_Print_color_Hindi.eps
8/16/2023
1.1 MB
GetItOnGooglePlay_Badge_Print_color_Hungarian.eps
5/3/2023
409.1 KB
GetItOnGooglePlay_Badge_Print_color_Icelandic.eps
5/3/2023
418.4 KB
GetItOnGooglePlay_Badge_Print_color_Indonesian.eps
5/3/2023
409.3 KB
GetItOnGooglePlay_Badge_Print_color_Italian.eps
5/3/2023
410.9 KB
GetItOnGooglePlay_Badge_Print_color_Japanese.eps
8/16/2023
1.1 MB
GetItOnGooglePlay_Badge_Print_color_Kannada.eps
5/3/2023
424.0 KB
GetItOnGooglePlay_Badge_Print_color_Kazakh.eps
5/3/2023
422.0 KB
GetItOnGooglePlay_Badge_Print_color_Khmer.eps
8/16/2023
1.1 MB
GetItOnGooglePlay_Badge_Print_color_Korean.eps
5/22/2023
442.6 KB
GetItOnGooglePlay_Badge_Print_color_Kyrgyz.eps
5/22/2023
429.5 KB
GetItOnGooglePlay_Badge_Print_color_Lao.eps
5/22/2023
430.2 KB
GetItOnGooglePlay_Badge_Print_color_Latvian.eps
5/3/2023
412.0 KB
GetItOnGooglePlay_Badge_Print_color_Lithuanian.eps
5/3/2023
404.7 KB
GetItOnGooglePlay_Badge_Print_color_Macedonian.eps
5/22/2023
428.5 KB
GetItOnGooglePlay_Badge_Print_color_Malayalam.eps
5/22/2023
432.9 KB
GetItOnGooglePlay_Badge_Print_color_Malaysian.eps
5/3/2023
421.6 KB
GetItOnGooglePlay_Badge_Print_color_Marathi.eps
8/16/2023
1.1 MB
GetItOnGooglePlay_Badge_Print_color_Mongolian.eps
5/3/2023
422.3 KB
GetItOnGooglePlay_Badge_Print_color_Nepali.eps
5/22/2023
435.7 KB
GetItOnGooglePlay_Badge_Print_color_Norwegian.eps
5/3/2023
409.9 KB
GetItOnGooglePlay_Badge_Print_color_Persian.eps
5/22/2023
430.5 KB
GetItOnGooglePlay_Badge_Print_color_Polish.eps
5/3/2023
409.3 KB
GetItOnGooglePlay_Badge_Print_color_Portuguese-Brazil.eps
5/3/2023
409.7 KB
GetItOnGooglePlay_Badge_Print_color_Portuguese-Portugal.eps
5/3/2023
408.9 KB
GetItOnGooglePlay_Badge_Print_color_Punjabi.eps
5/22/2023
431.5 KB
GetItOnGooglePlay_Badge_Print_color_Romanian.eps
5/3/2023
410.8 KB
GetItOnGooglePlay_Badge_Print_color_Russian.eps
5/3/2023
428.1 KB
GetItOnGooglePlay_Badge_Print_color_Serbian.eps
5/3/2023
411.8 KB
GetItOnGooglePlay_Badge_Print_color_Sinhala.eps
5/22/2023
437.9 KB
GetItOnGooglePlay_Badge_Print_color_Slovak.eps
5/3/2023
410.6 KB
GetItOnGooglePlay_Badge_Print_color_Slovenian.eps
5/3/2023
405.1 KB
GetItOnGooglePlay_Badge_Print_color_Spanish-LATAM.eps
5/22/2023
429.4 KB
GetItOnGooglePlay_Badge_Print_color_Spanish.eps
5/3/2023
410.6 KB
GetItOnGooglePlay_Badge_Print_color_Swahili.eps
5/3/2023
408.9 KB
GetItOnGooglePlay_Badge_Print_color_Swedish.eps
5/3/2023
425.5 KB
GetItOnGooglePlay_Badge_Print_color_Tamil.eps
5/22/2023
434.0 KB
GetItOnGooglePlay_Badge_Print_color_Telugu.eps
8/16/2023
1.1 MB
GetItOnGooglePlay_Badge_Print_color_Thai.eps
5/3/2023
524.4 KB
GetItOnGooglePlay_Badge_Print_color_Ukranian.eps
5/3/2023
409.6 KB
GetItOnGooglePlay_Badge_Print_color_Urdu.eps
5/22/2023
434.4 KB
GetItOnGooglePlay_Badge_Print_color_Uzbek.eps
5/22/2023
429.3 KB
GetItOnGooglePlay_Badge_Print_color_Vietnamese.eps
5/3/2023
408.0 KB
GetItOnGooglePlay_Badge_Print_color_Zulu.eps
5/3/2023
405.0 KB
GetItOnGooglePlay_Badge_Print_color_turkish.eps
5/3/2023
407.9 KB
Back to top