Brand Introduction

About Google Photos

Contents

Table of contents

Google Photos is the home for all your memories. Users go to Google Photos to enhance their photos, easily find the pics they’re looking for, and automatically organize them – all with the power of Google AI.

Our mission is to be the home for all your memories, automatically organized and brought to life, so you can save and share what matters.

Messaging

Editorial guidelines and approved marketing copy you can use in your creative

Visual Identity

Guidelines for using the Google Photos icon, lockup and creating co-marketing lockups

Features

Guidelines for showing device screens featuring Google Photos

Legal

When and how to include an attribution line

January 5, 2026

Google introduces new Gemini for Google TV features.

December 29, 2025

The latest AI news we announced in December

December 22, 2025

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Essential guidelines

Platforms

Apps and services

Made by Google

Brand Introduction