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Brands Select a brand Google Photos
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Page selection Select a page Editorial guidelines
  • Editorial guidelines
English - United States

Editorial guidelines

When talking about Google Photos, or referring to Google Photos in text, please keep in mind the following requirements.

Editorial Guidelines

Google Photos is the product name to be used on all user communications, including on mobile and the web. It’s never just “Photos”. The P in “Photos” must always be capitalized.

Google Photos

do
DO

Use Google Photos.

Photos

Google’s photos

Google photos

Google Photo

dont
DON'T

Do not use these examples.

Please do not separate Google Photos onto two lines.

Keep Google Photos on one line.

do
DO

Keep Google Photos in one line

Do not separate Google 

Photos onto two lines.

dont
DON'T

Do not separate Google Photos.

Please avoid using “on” or “in” Google Photos.

with Google Photos

from Google Photos

do
DO

Use “with” or “from” Google Photos.

on Google Photos

in Google Photos

dont
DON'T

Do not use “in” or “on” Google Photos.

When referencing a user’s photos or photos found from Google Photos, please refrain from saying “your Google Photos”.

photos from Google Photos

Your Google Photos library

do
DO

Use “photos from Google Photos” or “your Google Photos library.”

your Google Photos

dont
DON'T

Do not use “your Google Photos.”

When referencing any of the product benefits, make sure to attribute them to Google Photos.

Works With Google Photos messaging

Works With Google Photos

When introducing your partnership with Google Photos, use the messaging copy provided below.

Short

Long

{Partner Name} works with Google Photos.”

{Device Name} works with Google Photos.”

“{Partner Name} works with Google Photos. A home for all your photos, automatically organized and easy to find.”

Highlighting Google Photos benefits

Google Photos is the product name on mobile and web. This is the branded term to be used in all user communication. Do not use the name of the API or any API when promoting the integration with Google Photos to consumers.

When referencing any of the product benefits, make sure to attribute them to Google Photos.