Visual identity

This section contains guidance for the use of Google Lens assets, including logos and icons, as you build effective marketing campaigns.

Contents

Visual system
General guidance

Introducing the Google Lens visual system. The horizontal logo lockup is preferred in all situations. If space is constrained, however, the stacked logo lockup should be used instead. The icon can only be used when Google Lens appears prominently in header copy or when showing the app icon on a home screen UI.

The following guidelines apply to the, icon, horizontal and vertical logo lockups.

Target scales

Any scaling done to the original will scale the image up or down proportionally. By maintaining the unit ratio of the icon, you preserve sharp edges and correct alignment when the scale is reduced.