Legal requirements
Any creatives that include or refer to the Google Cast trademark must be reviewed and fully approved by Google’s brand team. In addition, the following legal requirements apply.
How to display the trademark symbol (™)
A trademark symbol ™ is required for the first or most prominent time “Google Cast” appears in text, for each language section of the marketing creative. The trademark symbol does not need to be repeated for additional instances of that trademark. Social media posts do not need a trademark symbol. Make sure to always use the ™ symbol, not the ® symbol.
How to include the attribution statement
Whenever the Google Cast trademark (including any of the logos seen on this page) is used, the following attribution statement should be included:
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Google Cast is a trademark of Google LLC. |
Social media posts do not need an attribution statement. For banners and clickable creatives, the attribution statement can be included on the destination landing page.
How to include an attribution statement in multiple languages
If the marketing creative features multiples languages include the attribution in each language. Examples below in English, Spanish and French:
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Google Cast is a trademark of Google LLC. |
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Google Cast es una marca comercial de Google LLC. |
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Google Cast est une marque de Google LLC. |
My creative includes other Google trademarks
When using the Google Cast trademark alongside other Google trademarks, be sure to include the correct attribution statement for those trademarks as well.
We’ve created our legal line generator tool to take out the guesswork. Easily auto-generate the correct legal line for your marketing materials across all Google products and services. Simply select the brand(s) and language(s) to generate the appropriate attribution statement in an instant.
You can find simple instructions and everything you need in our tools page.
Legal line generator