Editorial guidelines
When talking about Chromebook, or referring to Chromebook in text, please keep in mind the following requirements.
Chromebook, Chromebook Plus, ChromeOS, Chrome
It’s important to understand the difference between Chromebook, Chromebook Plus, ChromeOS, and Chrome.
A Chromebook is a computer that runs the ChromeOS operating system. Chromebooks are manufactured by a number of OEMs. The device portfolio spans consumer, education, and enterprise use from Acer, Asus, Dell, HP, Lenovo, Samsung, and Google.
Chromebook Plus is a category of Chromebooks that offers more power, storage, and AI-powered Google tools while offering all the benefits of Chromebooks. Chromebook Plus laptops are available across consumer, education, and enterprise segments as well.
ChromeOS is the speedy, simple, and secure operating system that Chromebooks run on.
Chrome is a fast, simple, and secure browser for all your devices.
Use cases
When describing a device that runs on ChromeOS, please use the appropriate name: “Chromebook,” ”Chromebook Plus,” “Chromebox,” or “Chromebit.” Please do not use “Chrome device.”
When referring to multiple ChromeOS devices, do not use “Chrome family” or “Chrome devices.” Instead use “Chromebooks” or just refer to generic “devices.”
“ChromeOS” should never be featured in a headline. It can be used as part of a full sentence to describe the specs of the machine, but shouldn’t be highlighted in a headline. “ChromeOS” can be used in sub heads or sub sections.|
Chromebooks “All Chromebooks come with built in storage.” |
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Devices “These devices can also work offline” |
Use these examples to talk about the range of devices that run ChromeOS.
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Chrome family |
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Chrome devices |
Do not use these examples to talk about the range of devices that run ChromeOS.
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Chromebook “Chromebook is the laptop for how we live today.” |
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Chromebook device “Bring your Chromebook device with you anywhere.” |
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Computer “This is the computer for getting things done.” |
Use these examples to describe devices that run ChromeOS.
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Chrome device |
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Chrome computer |
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Chrome laptop |
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Chrome netbook |
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ChromeOS computer |
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Google Chromebook |
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Google laptop |
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Google netbook |
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Google ChromeOS |
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Netbook |
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PC |
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Cloud |
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Notebook |
Do not use these examples to describe devices that run ChromeOS.
Singular or plural
Use “Chromebook” (singular) when referencing the brand itself, or when talking about a singular device. Use “Chromebooks” (plural) when referring to multiple devices.
Singular
Plural
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Chromebook – the computer for how we live today. |
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Your Chromebook comes with Google Play, allowing you access to the apps you love. |
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The new Chromebooks are here. |
Adjectives
Do not say Chromebooks are cheap (they’re affordable) and do not compare Chromebooks with any products outside the Chromebook device category. Avoid referring to Chromebook as “online-only” or simply “web-based” or “cloud-based” product as Chromebooks work well even when disconnected from the Internet.
Superlatives
Please avoid using superlative language like “only,” “best,” “most,” “world-first,” “largest,” etc. These terms clash with the Google voice and they're also almost impossible to confirm or substantiate.