Visual identity
This section contains guidance for the use of the Chromebook visual assets, including logos and icons, as you build effective marketing campaigns.
Chromebook logo lockup
Our main logo is the Chromebook horizontal lockup with the Chrome ball icon on the left on a white background. This logo should be used for all marketing creatives and cannot be altered in any way. The logo cannot be used as part of a sentence. The full color logo should be used in most cases, but we will allow for monochrome logo usage in some cases (see below for more information).
Chromebook logo lockup
Colors
Full color
Use this lockup for digital applications.
Full color lockup (digital)
Use the alternate flat lockup for creatives that will be printed, such as newsprint, posters, store banners and packaging.
Full color lockup (print)
Monochrome gray
For use on light backgrounds with a 6-20% tint of black only.
Monochrome gray lockup (digital)
For use on light backgrounds with a 6-20% tint of black only.
Monochrome gray lockup (print)
Monochrome white
For use on dark backgrounds with a 21-100% tint of black, imagery and/or patterns.
Monochrome white lockup (print)
Backgrounds
Do use the full-color logo lockup on white backgrounds.
Do use the full-color logo lockup with gray wordmark on backgrounds with a max. 5% tint of black.
Do use the gray monochrome lockup on light backgrounds with a 6-20% tint of black.
Do use the gray monochrome lockup on light backgrounds with a 6-20% tint of black.
Do use the white monochrome lockup on dark backgrounds with a 41-100% tint of black.
Do use the white monochrome lockup on dark backgrounds with a 41-100% tint of black.
Do use the white monochrome lockup on black backgrounds.
Do use the white monochrome lockup over imagery.
Do not use the gray monochrome lockup on white backgrounds.
Don’t use the gray monochrome lockup over imagery.
Do not use the full-color logo lockup with gray wordmark on colors with more than 5% tint of black.
Do not use full-color logo lockup with gray wordmark on a busy or patterned background.
Do not use full-color logo lockup with gray wordmark on a dark background.
Clear space
Leave the required clear space around the Chromebook lockup.
Don’t position the lockup too close to the device. There should be no overlap.
Incorrect usage
We love our logo, but it’s been constructed to strict standards. Here are some examples of what not to do with it.
Do not break up or alter the lockup in any ways.
Do not feature the Chromebook lockup as part of the UI.
Do not alter the logo font weight.
Do not break up the logo.
Do not alter the logo colors or orientation.
Do not outline the logo.
Do not apply drop shadows to the logo.
Do not rotate the logo.
Do not apply reflection to the logo.