Brand Positioning
Google apps and services are tailor-made for the in-car experience.
Product overview
Please note that the product information below is not to be used as messaging guidance.
Google Assistant
Google Maps
Google Play
Safely use your voice to connect with your car with help from Google — even offline. Control your car and other compatible smart home devices with best-in-class speech recognition, dialog management, and intent matching.
Get where you’re going with the world’s most advanced mapping system featuring globally-sourced, real-time data. Google Maps provides live traffic, dynamic and eco-friendly routing, and supports vehicle assistance.
The curated app store features familiar apps — all distraction-tested for safer driving. The ecosystem of apps continues to grow — and is automatically updated with new improvements.
Differentiators
Google built-in vs. Android Auto
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Android Auto requires a user to connect an Android phone to a compatible car, relying on the phone to power the functionality. Cars with Google built-in integrate Google apps and services directly into the car display, providing a more helpful driving experience, allowing drivers to control their car settings and more with just their voice. |
Positioning and Value Propositions
Positioning
Our positioning statement is the expression of what sets cars with Google built-in apart and its unique offering.
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A more connected, helpful, and personalized driving experience with Google as your copilot. |
Value Propositions
Our value propositions are the high-level descriptors of benefits that will be delivered to potential car buyers.
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Connected |
Helpful |
Personalized |
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Drivers stay connected to their smart devices while their car stays connected to real-time traffic data and automatic upgrades. |
Voice assistance allows drivers hands-free control of their apps and in-car environment for a less distracting drive. |
The driver’s preferences and apps are seamlessly integrated into their vehicle for a more personalized experience. |