Brands Select a brand Android
  • Android
  • Android Auto
  • Android Enterprise
  • Android TV
  • Android XR
  • Cars with Google built-in
  • Chrome
  • Chromebook
  • Diversity and inclusion
  • Family Link
  • Fitbit
  • Gemini
  • Google Assistant
  • Google brand
  • Google Cast
  • Google Chromecast
  • Google Lens
  • Google Maps
  • Google Meet
  • Google Nest
  • Google Nest Display
  • Google Nest Pro
  • Google Nest Safety
  • Google Nest Security
  • Google Nest Speakers
  • Google Nest Thermostat
  • Google News
  • Google One
  • Google Pay
  • Google Photos
  • Google Pixel
  • Google Pixelbook
  • Google Pixel Tablet
  • Google Pixel Wearables
  • Google Play
  • Google Play Protect
  • Google TV
  • Google Wallet
  • Google Wifi
  • ND4C Guidance
  • Waze
  • Wear OS by Google
  • Works With Google Home
  • YouTube Kids
  • YouTube Music
  • YouTube Premium
  • YouTube TV
Page selection Select a page Editorial guidelines
  • Editorial guidelines
English - United States

Editorial guidelines

When talking about Android, or referring to Android in text, please keep in mind the following requirements.

Capitalization, plurals, possessive

The word “Android” should always be capitalized and never be used as a plural or possessive. Please do not use “the” before Android.

Android phone

Android tablet

Android device

Android-powered phone

Android-powered tablet

Android-powered device

Picture-in-picture, a new feature for Android

do
DO

Use these examples

Android’s

The Android

Androids

Android’s new picture-in-picture feature

dont
DON'T

Don't use these examples

Android as a descriptor

Android may be used as a descriptor, as long as it is followed by a relevant generic term and not a brand name. Think of “Android” as a term used in place of “the Android platform.”

Android apps

Android features

Android power

do
DO

Use these examples

Android AwesomeApp

Android MediaPlayer

Android XYZ Simple

Android Life

Android Way

dont
DON'T

Don't use these examples

Combining Android and Google

Do not combine Google and Android in your marketing copy unless you are referring to compatible Google apps or services.

Many Android phones are preloaded with Google mobile apps.

do
DO

Use this example

Google Android

Google Android phone

Google’s Android platform

dont
DON'T

Don't use these examples