Visual identity
This section contains guidance for the use of Android TV assets, including logos and icons, as you build effective marketing campaigns.
Visual system
Introducing the Android TV brand elements: the Android TV wordmark and the “powered by Android TV” mark. When marketing Android TV, the wordmark should only be used by OEM partners, while the “powered by Android TV” mark is only meant to be used by operator partners.
Android TV wordmark
“Powered by Android TV” mark
Please don’t use any of the following brand elements in association with Android TV.
Don’t use the Google logo.
Don’t use the Android robot.
Don’t use the standalone Android wordmark.
Don’t use the outdated Android TV logo lockup.
Wordmark
The Android TV wordmark should only be used by OEM partners selling retail devices. For more information, see our “Android TV for retail devices” toolkit.
Black
White
The black wordmark is the primary Android TV wordmark and should be used on white or light gray backgrounds.
Digital
The white wordmark should be used on dark or colored backgrounds.
Digital
Backgrounds
Use the black wordmark on white backgrounds.
Use the black wordmark on light backgrounds.
Do not use the black wordmark on dark or colored backgrounds.
Use the white wordmark on dark backgrounds.
Use the white wordmark on colored backgrounds.
Do not use the white wordmark on white or light backgrounds.
Use the white wordmark on imagery, photography, or busy patterns.
Do not use the black wordmark on imagery, photography or busy patterns.
Clear space
Please leave ample clear space around the wordmark. The minimum clear space is the height of the "o" in the wordmark on all sides.
Incorrect usage
We love our wordmark, but it’s been constructed to strict standards. Here are some examples of what not to do with it.
Do not break up the wordmark.
Do not alter the wordmark font weight.
Do not alter the wordmark colors.
Do not outline the wordmark.
Do not create a reflection or a shadow of the wordmark.
Do not rotate the wordmark.
Do not lockup the Android icon and the Android TV wordmark.
“Powered by Android TV” mark
The “powered by Android TV” mark should only be used by operator partners.
For operator partners who use the Android TV platform to build custom user experiences for their services, we have created the “powered by Android TV” mark for you to show your partnership with Android TV. You must use this lockup instead of the standard Android TV wordmark for your device packaging, marketing materials, and online featured content when showcasing Android TV.
The black “powered by Android TV” mark should be used on white or light gray backgrounds, while the monochrome white version should be used on dark or colored backgrounds.
Black
White
Make sure you leave enough clear space around the mark, and do not alter it in any way.
Use the height of the "o" in the wordmark as a guide for clear space around the mark.
Don’t drop “TV” and use the “powered by Android” mark instead.
Incorrect usage
Don’t include references to Android 8.0 Oreo or any other versions of the Android operating system.
Don’t use the words “operating system” or the abbreviation “OS” with the mark.
Don’t use the Android icon in place of or together with the “powered by Android TV” mark.
Don’t use plain text instead of the Android TV wordmark in the mark.
Don’t use plain text for “powered by” in the mark.
Don’t place the “powered by Android TV” mark inside any container or badge.