Logo lockups
The Android logo combines the Android icon head and wordmark to create a unique logo lockup that is both recognizable and versatile. It can be used in both vertical and horizontal lockup variations.
Horizontal logo lockup
Depending on the different contexts and sizes, please utilize the logo lockup variations as indicated in the guidelines below.
Sizing
To guarantee the best possible legibility, do not make the wordmark smaller than 16px height or 0.15 in (0.4cm). After 40px height or 0.3 in (0.7cm), you should change the Android icon's head to the flat version.
*Flat Android icon versions may be used in special use cases, but must be approved by brand.
Color versions
Primary
Inverted
The horizontal lockup is meant to be used with our primary colors: black and Android green. When appropriate, the horizontal lockup should be used.
When using a dark background, we recommend using the inverted horizontal lockup (white wordmark) to ensure visibility.
Flat lockup
Primary
Inverted
Alternate Colors
Alternate Colors
In brand partnerships where the logo needs to be placed in colors or patterns that are not part of our core brand assets, you can use the flat version of the Android icon head in any size until the minimum size allowed. *Full white monochrome can only be used when visibility issues occur.
The monochrome black version of the lockup should be used as a last resort when there are both conflicting colors and visibility issues.
Clear space
As a rule, always apply clear space guidelines whenever and wherever you use our logo. For the wordmark, this space is equal to the "o" size.
Vertical logo lockup
Depending on the different contexts and sizes, please utilize the logo lockup variations as indicated in the guidelines below.
Color versions
Primary
Inverted
The vertical lockup is meant to be used with our primary colors: black and Android green. When appropriate, the vertical lockup should be used.
When using a dark background, we recommend using the inverted vertical lockup (white and Android green) to ensure visibility.
Flat lockup
Primary
Inverted
The vertical lockup is meant to be used with our primary colors: black and Android green. When appropriate, the vertical lockup should be used.
When using a dark background, we recommend using the inverted vertical lockup (white and Android green) to ensure visibility.
Clear space
As a rule, always apply clear space guidelines whenever and wherever you use our logo. For the wordmark, this space is equal to the "o" size.
Minimum size
To guarantee the best possible legibility, do not make the wordmark smaller than 60px height in digital applications and 0.8in / 1.9cm in print.
After 150px height in digital and 1.5in / 3.8cm for print, you should change the Android icon's head to the flat version.
Lockup placement
Whenever possible, place the logo in the bottom part of the layout, either on the left or right side. This supports a logical hierarchy, ensuring that the audience can easily identify the logo without detracting from the main content.
Vertical logo lockups can only be placed on the base extremities of the canvas, left, right or center aligned. To make the head surface from the canvas, we place it in the edge of the layout instead of aligning to the margins limits.
Horizontal logo lockups can only be placed on the left or right base extremities of the canvas and aligned by the margin limits.
Do not place the vertical logo lockup aligning the head to the margin and leaving a space between the margin limit and the edge of the canvas. Do not let the wordmark go beyond the margin limits.
Do not place the horizontal logo lockup beyond the margin limits.
Placement in photos, videos and patterns
When applying the logo in photos, video or patterns, follow these specific guidelines.
Photography
When applying the logo in photos, always follow the main guidelines. Choose photos where there's a clean area without distractions and a proper contrast.
Do not apply the logo in photos where the main version of the logo can't be visible.
Videos
When placing the logo in videos, you can use the main version of the logo with the 3d head, the main version with the flat head and a full white version depending on the legibility conditions of your background.
Patterns
Use the full white or black version of the logo if there's enough contrast and legibility.
Use the full white or black version of the logo if there's enough contrast and legibility.
Do not apply the logo on patterns that make the logo illegible.
Incorrect lockup usage
Don’t place the lockups at an angle
Don’t apply gradients to or behind the lockup.
Don’t use drop shadows.
Don’t place the logo lockup on a green background.
Don’t place images within the lockup.
Don't use any other head than the solid green for a static logo lockup.
Don't place the logo on something you sit or step.
Don't place the logo over zippers, doors or anything that can divide it in two pieces.